AV Immersion Dives Deep Under Water

Stouenborg wins the 2014 Integration Award in the museum category for their work at the National Aquarium of Denmark.

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The big buzzword when it comes to AV integration in museum-type venues is “immersive.”

The idea is that, as patrons become younger, they’ll be tougher to impress. They’ll be so accustomed to looking down at digital content on their phone that they might not be impressed by the non-digital wonders of the world right in front of them.

So integrators set out to design immersive, interactive AV solutions that draw in young museum visitors and marrying the digital and analog experiences.

Usually, the solution is video-centric, but it’s not quite the case of the system Copenhagen, Denmark-based integration and consulting firm Stouenborg designed for The Blue Planet (in Danish, Den Blå Planet), the National Aquarium of Denmark.

3 Integrator Takeaways:
1. Consider that in some cases the non-digital subject matter is more important than the AV you deliver.
2. Be persistent with architects and builders. It took “more than a year” to convince the architect to tweak the height of a dramatic underwater tunnel to accentuate the immersive audio effect.
3. Don’t underestimate the immersive impact of audio.

3 End User Takeaways:
1. Don’t undervalue audio and lighting.
2. Consult with your AV consultant early. Stouenborg had to convince the architect to tweak its plans to optimize audio.
3. There is value in collaborative interaction versus 1:1.

Equipment Highlights:
Audio: Meyer Sound, Sennheiser
AV Distribution: Black Box, Coolux, Extron
Video: Sanyo
Automation: Meyer Sound (D-Mitri digital audio platform), Crestron

“Normally, people are intending to create environments where images are the most driven part of the thing. Here in an aquarium the fish are the images,” says Anders Jørgensen, Stouenborg’s European project chief.

So yes, the system had to be immersive, but it needn’t take away from the stars of the show: the 20,000 fish and other ocean creatures on display.

Related: Complete List of 2014 CI & TD Integration Awards Winners

One of the client’s goals was to employ advanced sound, video and lighting systems to augment the “live” viewing of marine life, giving the visitors a memorable educational experience by pulling them below the surface and dissolving the glass barrier between them and the aquatic life.

“You feel that you are underneath the water and you get the feeling that the fish are floating around you,” Jørgensen says. “If you stand still, you feel that everything is moving and that you are a fish in water.”

That sensation is largely accomplished through audio. The goals for the project were principally set by the exhibit design firm of Kvorning Design and Kommunikation, with sound design and audio system design by Stouenborg. An approach to audio systems was conceived that would seamlessly integrate dynamic soundscapes — each recorded and mixed for a specific exhibit area — with lighting and other visual effects, resulting in a multisensory experience.

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“The whole idea was to use sound and take it beyond the two-dimensional experience of anaquarium,” Jørgensen explains. “We have [the opportunity to] enhance the sound system and get people to feel that they are underneath water and feel it rocking in their stomachs, feel like ships are going above you. When you [SCUBA] dive you don’t hear sounds so much as you feel the sounds through your bones, the vibrations through your body. So we try to recreate really long soundscapes and give you that experience and get that feeling that you are inside the water.”

It’s not just audio, of course. Jørgensen’s ambitious Meyer Sound-centric audio design is complemented with lighting and other visual effects, often including video footage.

At the heart of the AV systems is Meyer Sound’s D-Mitri digital audio platform, which manages all audio functions — multichannel playback, mixing and matrixing, digital signal processing and delay — as well as show control functions for lighting and video.

Stouenborg chose the D-Mitri system “because we were able to create soundscapes that could move and have different layers that can easily turn on and off,” Jørgensen says.