Daktronics Embraces Global Stage during Super Bowl

40,000 square feet of LED displays in and around MetLife Stadium is only the tip of iceberg for Daktronics’ Super Bowl XLVIII presence.

CI Staff
Photos & Slideshow
View the slideshow View the slideshow

Daktronics is accustomed to large audiences.

The maker of scoreboards, LED video displays, digital billboards and more has solutions displayed in some of the world’s most famous venues. There’s no venue more famous during the weeks surrounding Super Bowl XLVIII than MetLife Stadium in East Rutherford, N.J.

So Daktronics offers a reminder on how prolific its solutions are in the Super Bowl venue as well as in the surround New Jersey and New York areas.

Some highlights from a Daktronics press release:

40,000 Square Feet of LED Displays—“Playing host to this year’s game, MetLife Stadium features more than 40,000 square feet LED video displays in and around the stadium that were designed, manufactured and installed by Daktronics. This includes four main video displays in each corner of the stadium, each measuring 30 feet high by 118 feet wide with 12HD pixel layouts.”

Presence in Times Square— “Fans will flock to the New York area for this main event, but they will also be encountering many other locations in the area where Daktronics displays are prominent – the most prominent location being Times Square which will be hosting Super Bowl Boulevard.

“Times Square contains the largest grouping of spectacular digital advertising displays in the world, many of which were manufactured by Daktronics. At the iconic Two Times Square, owned by Sherwood Equities, Daktronics LED video spectaculars dominate, reaching approximately 1.5 million pedestrians daily. The Xinhua and Hyundai LED spectaculars join global brands Prudential and Coca Cola to illuminate Tower Two.

“Other notable Daktronics-manufactured LED spectaculars in Times Square include new displays for SKECHERS and Inglot Cosmetics as well as the 70-foot-tall Anheuser-Busch display and the Sony/News Corporation display, both located at One Times Square. Download Daktronics Times Square Installation Map for more information on all our displays inside the Times Square area.                                         

Attention Travelers—“While arriving to the area, travelers will encounter any number of the more than 1,000 transportation focused Daktronics LED video displays within a 100 mile radius of MetLife Stadium. These displays are strategically placed along high-traffic roadways and at airports to show helpful way-finding information such as traffic congestion, alternate routes, flight statuses and other transit details.

“Through the use of these displays and Daktronics partnerships with local airports and New York/New Jersey departments of transportation, port authorities and transit authorities, it is possible to guide visitors in the New York/New Jersey area to and from the stadium in the safest and most efficient manner possible.”

Thinking Locally—“Though the lights may not be as bright, Daktronics understands how great things arise from humble beginnings much like many of today’s professional players got their starts in the recreational and high school levels of football. In New York and New Jersey alone, there are hundreds of Daktronics installations at local high schools and parks, including scoreboards, LED displays and audio systems. It is becoming more and more likely that the next MVP will have Daktronics equipment tracking every touchdown all through high school, college and in the largest professional stadiums across the country.”