When Charlotte Marriott City Center officials were looking to “reinvent the hotel fitness center” into “an inviting, flexible modern space that allows guests to engage in fitness classes and programs that fit individual needs and schedules, while maximizing cost-effectiveness, as well as using updated facilities as a selling point to attract guests,” they turned to longtime partners LG Electronics.
LG’s charge was “to provide visually stunning digital signage displays to transform dated gyms into modern workout centers that excite and engage today’s fitness-oriented travelers.”
Marriott officials were challenged to enhance the chain’s fitness offerings to meet the new needs of travelers who were looking for more flexible solutions to their workouts on the road. Guests were often forced to bring their own connected devices, such as iPads and laptops, to studio spaces to stream content.
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Leveraging LG display technology to address this challenge, Marriott Hotels implemented a 3×3 video wall of 47-inch LG display panels and LG soundbars in its downtown Charlotte location’s fitness center.
The Charlotte hotel now offers an immersive and engaging fitness center experience with LG video wall displays that are creatively placed within the fitness centers. The video wall displays incorporate third-party content from Fitness on Demand to gym-going guests with highly customizable workout solutions, utilizing LG’s display of cutting-edge technology.
The revamped Charlotte fitness center opened to guests in early 2016 and has experienced a flood of positive results in guest foot traffic and overall feedback. Similar technological overhauls will be conducted at other Marriott hotels with a design guide distributed to hotel staff for a customizable approach for the appearance of finished fitness spaces.
Marriott Hotels employees at participating locations go through a half-day of training in order to best teach guests how to operate the fitness experience by themselves to ensure an enjoyable gym-going experience.
“By pairing Fitness on Demand’s expansive catalogue of popular workouts and LG’s cutting edge display and audio technology, Marriott is taking the lead to provide gym-going guests with an elevated health club experience,” says Kenneth Ryan, VP of global spa operations at Marriott International.
Fitness on Demand offers 1,600 free on-demand classes (including on-trend workouts such as Zumba, Beachbody, Jillian Michaels and others), paired with LG’s slim-bezeled video displays to provide “a truly immersive experience for guests,” says Ryan.
The addition of “solo spaces” within the fitness center allow for “bite sized” 1- to 15 minute workouts, rather than participating in a 30-, 45- or 60-minute class.
“We’re thrilled to be working with Marriott and LG to revolutionize the fitness experience for hotel guests, and make them feel like they’re right in the room with their fitness instructor,” says Garrett Marshall, VP of Fitness on Demand.
