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Putting the ‘Innovation’ in Verizon Innovation Center

Whitlock and Cavanaugh Tocci Associates win the 2014 Integration Award in the corporate category for their work at the Verizon Innovation Center in San Francisco, CA.

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The labs within the Innovation Center are engaging and intuitive, providing space to create and customize special purpose environments.

The labs can be configured to meet the changing needs of the Center or any target audience. Graphic backdrops are utilized to set the stage for vignettes focused on industry specific needs. Adaptable platforms turn the labs into a full exhibit space.

“Part of what made this cutting-edge project so successful was the great partnerships Whitlock has with manufacturers such as Crestron and Christie,” says Jim Stephens of Whitlock. “With our strong ties we were able to give Verizon solutions that were just hitting the street. We delivered the first 64 x 64 DM switcher in the world.” The matrix allows content and tech to flow to a central location.

If you need a rest you can visit the Innovation Center’s Coffee Bar, an amenity for visitors that also provides an informal space to spur conversations with customers. There are various tactile technology displays with which to interact. With a multitouch surface, TouchTones 4G enabled juke box streaming music, and world class views of the San Francisco Bay, the area serves as a favorite hangout spot for visitors.

“What’s really important to understand is that we as a team, Whitlock, Verizon, CTA, are pushing the boundaries of what could be done in a space like this,” says Stephens. “One of the biggest takeaways is that it takes a real partnership. Without that partnership, I don’t think this would have been possible.”

The Innovation Center stands as a state-of-the-art example of that teamwork. For that reason, they are the 2014 Corporate Integration Award winners.

Check out the complete list of 2014 Integration Award winners.

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