In an effort to rebrand itself as more than just a videoconferencing app company, Zoom is renaming Zoom Chat to Zoom Team Chat and is introducing a new logo that better reflects the company’s offerings.
In a blog post, the company said it is renaming its persistent team collaboration and messaging hub to Zoom Team Chat “to usher in the future of persistent messaging and further enhance teamwork and collaboration.” The company says it has already made significant investments in Zoom Team Chat’s capabilities, and more will be unveiled later this month.
The company says it changed the name from Zoom Chat to Zoom Team Chat to better reflect how chat tools are used. Calling collaboration a key part of human creativity, conversations can turn into bigger ideas in chat tools, writes Janine Pelosi, the company’s chief marketing officer.
“Modern chat technology helps dispersed teams consolidate workflows and gain efficiencies, and enables people to work better together,” Pelosi writes. “With one-touch access to video meetings, phone, whiteboarding, and more, Zoom Team Chat brings people together in modern ways.”
However, Zoom Team Chat extends beyond instant messaging, providing file sharing, third-party integrations, video, voice and whiteboarding.
“When you need to elevate a chat conversation to a phone or video call or share an idea via whiteboard, you can do so at the touch of a button right in Zoom Team Chat,” Pelosi says.
Team Chat is already included in Zoom One offerings, which includes the company’s suite of collaboration tools.
The rebrand also includes a new Zoom logo that tacks on four more vowels, each containing an image of a solution the company offers, including chat, phone, video, meeting rooms, events and contact centers.
The rebranding and addition of capabilities to the Zoom product comes as other videoconferencing players—namely Microsoft Teams—continue to invest in integrations and offer a more comprehensive communication and collaboration solution.
Throughout the post, Pelosi teased other future announcements, as well as the company’s annual Zoomtopia event scheduled for Nov. 8-9.
This article originally appeared on Commercial Integrator’s sister-site MyTechDecisions.com.
