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Latest In: Branding

Branding Control Room Datapath KVM M&A rebrand VITEC
VITEC logo

VITEC to Retire Datapath Name in 2027 as Portfolios Unite

VITEC will retire the Datapath brand in 2027. Product names, offices and support stay in place as the…

News November 5
Branding Forge
Forge Logo

Emerald and Questex Unite as Forge to Shape the Future of B2B Events and Media

New identity of Commercial Integrator's parent company revealed as Forge, uniting Emerald and Questex under one identity.

News August 19
Alesia Hendley Branding Content culture Marketing Strategy
Business team build word BRAND using blocks. Concept of brand awareness, strategies to promoting products and sales, marketing, and advertising to enhance company reputation

Your Brand Isn’t Ugly — It’s Just Undiscovered

A no-fluff guide for how to give your brand the glow-up it deserves and make sure it gets…

Insights August 5
installed sound ProVisionaire Yamaha
Yamaha installed sound

One Workflow, One Team: Yamaha Installed Sound Is Simpler Than Ever

Yamaha has rebuilt its installed sound lineup around ProVisionaire, and it's backing that workflow with a team committed…

Sponsored November 6
Branding collaboration platform digital communications Social Media
Person holding phone with Threads app.

Threads: Should #AVTweeps Join or Not?

With the help of Threads, AV integrators and manufacturers can effectively elevate their brand and engage the target…

Insights July 25
Branding Video Conferencing Zoom
Zoom Team Chat Logo

Zoom Rebrands with New Logo

Zoom has rebranded its chat function and introduced a new logo that better describes what the company offers.

News September 14
Branding business operations Integrations wholesale distributor
Landing pages of ADI Global Distribution brand of AV products.

ADI Unifies AV Product Offering Under ADI Global Distribution Brand

Under the ADI Global Distribution brand, the company will integrate Herman Pro AV and Shoreview distribution.

News April 12
B2B Marketing Exchange