Following its debut on the global stage at AVIXA’s InfoComm 2022, newly rebranded Exertis Almo, one of the largest pro AV distributors, has announced a vast expansion to its service offering. The expansion is thanks to a distribution partnership with Spectrio. A customer engagement and content creation company, Spectrio is currently headquartered in Tampa, Fla. It offers a digital signage content creation product suite that is easy-to-use, scalable and reliable. Per a statement, the new partnership allows Exertis Almo to offer its partners another opportunity to amplify and augment their business offering by earning recurring revenue without adding operational costs and in-house experience.
As a result of the partnership, Philadelphia-based Exertis Almo is now able to provide an expanded content offering that includes a variety of options. These include turnkey CMS platforms as well as fully customizable content creation services. It also comprises logo design, video (including drone footage), montage, animation and general photography.
Spectrio states it will exhibit at Exertis Almo’s E4 Experience. The E4 Experience is a traveling regional show for integrators, resellers and their end users, which is stopping in Washington, D.C. on September 23 and Boston, Mass. on October 20. According to Exertis Almo, the E4 Experience includes high quality education worth AVIXA CTS Renewal Units along with a display of the industry’s newest products and services. Moreover, it provides endless networking opportunities.
Forging a Strong Partnership
Cory Allen, director of services, Exertis Almo explains, “We wanted to give our partners greater opportunities to serve their customers and reap the benefits of business beyond just hardware sales because those screens are unusable unless there is solid and effective content running on them.” He continues, “Through this partnership, Spectrio serves as a trusted advisor, working with the integrator and client as needed to help supply content for the screens, then bring that content to life in a dramatic, unique fashion that not only drives business for the client but creates a continuous revenue stream for the integrator.”
“We knew Exertis Almo was a distribution leader in the AV space with a strong network of sales and business development experts so forging a partnership was important to help integrators expand on what they were already doing with their screen sales,” adds Chris Cunningham, senior director, channel sales, Spectrio. “In partnership with Exertis Almo, we are able to be there at the outset to augment an integrator’s business and provide everything from a simple turnkey solution to completely customized content that can be repurposed and updated on a regular basis with the goal of making it as easy as possible.”
Per a statement, Spectrio has a robust network of full service digital signage and creators. These include content creation sales engineers, producers, videographers, post-production editors and more stationed throughout North America. As a result, the company can help generate high-quality, professional content quickly for the scope of the project and at the right price point. Spectrio also offers thousands of pieces of stocked content, Exertis Almo adds. Users employ these multi-purposely for a project or refreshed on a weekly or monthly basis depending on the needs of the client.