Step into the lobby of the Monster.com offices and you will be signed in, given a guest keycard to enter the building and sent to an atrium enclosed in glass.
You will be entertained by a five-screen LED video wall system that displays information about the company.
The most impressive part of this system? It was built in five weeks.
When Monster.com relocated to their new headquarters, one of the most prominent building features was the large atrium space with a 30-foot ceiling off the reception lobby. To promote what Monster does for their clients they wanted to build a large-scale dynamic video display for this space.
They came up with a concept design that included a banner running around the wall that led to a central large monitor with an “x” design leading to four monitors at each end.
Monster.com asked WSP, one of the world’s leading professional services firms, to aid them in the build. The challenge was to finish within five weeks in order to present the system to Monster’s Board of Directors.
The first thing WSP did was suggest LED displays for the five monitors. It would allow for a simpler delivery of content, as the banners would need to be LED as well.
“The overall look of their concept would be much better if it were all one technology instead of a mix of technologies,” says Ray duTremblay, vice president of Building Technology Systems for WSP. “With a mix of LCDs and LEDs there would be different resolutions. It would be pretty hard to deliver content to two different types of displays [in the timeframe].”
WSP brought Monster to VideoSonic in NYC to showcase some LED displays. WSP began the build and installation while the display screens were on the way.
“The stone wall that the screens are installed on could not be drilled into, and any permanent, irreversible modification could not be done,” says Glenn Polly, President and CEO of VideoSonic. “The steel worker hired to install the frames to hold the LED panels used the grout lines between the stone slabs to secure the support steel.”
“An interior wall on the opposite side of the stone wall was opened up so the stone wall could be penetrated at the grout lines and stabilized from behind,” Polly continues. “Then the sheetrock wall was repaired to hide the steel work.”
WSP then developed a housing around the displays to hide the cabling which was routed through the steel channels in the grout.
As for the video wall content, Richard Lewis Media Group was chosen to create custom content for Monster’s purposes. Between customer visits, digital signage media players by Spinetix follow a playlist running the content on a loop.
When customers visit, custom content can be launched on demand using an iPad as a control panel. Monster has the ability to start and stop content clips as necessary.
“The content players, the computers, all of that was done behind the scenes while we waited for the delivery,” says Corey Nowak, WSP project manager for the system. “It was pretty much plug-and-play once it got there.”
Monster staff members are currently being trained to create their own custom content.
The project was finished on time and the Board of Directors was very impressed. Today, Monster utilizes the system to showcase user success stories, track social media, exhibit company goals and values, and greet and present to guests visiting the building.
The system stands as a testament to what can be done, and how quickly it can be done, when distributors, integrators, and end users work as a team on a project.