Within the melting pot of the town of Fort Smith, Arkansas lies the 906 Cocktail and Cigar Lounge, a sophisticated locale offering patrons the chance to unwind in a luxurious yet welcoming environment. A major focal point of design for the one-of-a-kind lounge was the need for a large-scale display that would be unlike anything in the area. For that task, the 906 Lounge chose a Radiance LED Performance Series video wall from Digital Projection.
A country-club feel that’s open to everyone
Set in a historic 80+ year-old building, the Lounge sits in a prime location for Fort Smith. Outfitted with large, comfortable leather chairs, chandeliers, a long, granite-top bar, and fully stocked humidor, the 906 Lounge is a classic environment reminiscent of the roaring 20’s and 30’s.
“We believe that Fort Smith deserves nice things, and so we tried hard to make this a great, unique place to come in and truly relax. In our bar area, if you can name the bourbon or scotch, we probably have it. We have cigars ranging from $8 to some of the highest-end brands in the world,” says co-owner Sammy Fiori.
“There is a lobby area where you can hear some live blues and jazz on the weekends, and there’s a nice, comfy theater area with a big LED display. It’s almost like a country club, but you don’t need a membership – everyone is welcome!”
Solution & service
When designing the layout, Fiori wanted to expand his unique blend of elegant decor and cozy atmosphere by adding a large, high-end display for the Lounge’s rear theater room.
Tasked with integrating such a solution were the technology experts at DES.
Matthew Lien, Vice President of Sales at DES, had this to say about the process, “When our team first discussed the client’s vision for the Lounge, we knew they wanted a premier solution. The Garrison Avenue location isn’t Fifth Avenue in NYC, but nevertheless, the owners spared no expense on making this place special; the chairs, the humidor, the beverages, and certainly the technology all resonate luxury.”
The team at DES chose a 1.2 pixel-pitch Performance Series Radiance LED Video Wall as the preferred solution for this project. Lien continues,
“The original architectural plans called for a display using LCD video wall technology. We instead chose Digital Projection for two reasons; Radiance LED exceeded the technical specifications and improved the visual aesthetic of the original design, and the team at Digital Projection was able to quickly deliver and help us complete the project ahead of schedule. The end-result turned out even better than we had anticipated.” anticipated.”
LED visuals in an elevated experience
The reactions from the Lounge and their guests have been exceptionally positive. Wall-mounted in a custom facade, the 165’’ diagonal LED wall is a multi-purpose, dynamic display that contributes to the myriad of events held at the 906 Lounge. Buddy Kell, general manager for the 906 Lounge explains,
“The Radiance LED Wall is a perfect addition to the place. We like to tell first time visitors to ‘be sure and check out our little TV around the corner’ – and their initial reaction is always shock and awe.”
A new favorite spot for their clientele, the Lounge says the rear theater room is also a sought-after place for fans of the University of Arkansas Razorbacks sports teams and fantasy sports aficionados.
Fiori goes on to explain, “It really makes a difference – here you’re not inundated with smaller, lesser quality screens everywhere you look like at your normal sports-bar. Here you have a much more comfortable and elevated experience – and we couldn’t be happier with it.