Pitching Video Projection to House of Worship Customers: 5 Discussion Points

Selling church projectors starts with good pitches. Here are five discussion points for pitching video projection to house of worship customers.

Richard McPherson Leave a Comment
Pitching Video Projection to House of Worship Customers: 5 Discussion Points

When it comes to inspiring and engaging your house of worship customers’ congregations, making sure their message reaches each person is key. And with myriad digital signage technologies available, there is more opportunity than ever to engage members more effectively. Naturally, they might have a few questions on making the most out of their investment, so here are few tips for pitching video projection for church projection jobs.

Bring these points up next time you’re pitching video projection for churches:

Right Projector for the Job

It might be tempting to choose the brightest, installation projector you can afford, but take a minute to examine your needs. Understand your audience, the space, and have a clear sense of what kinds of messages you want to convey.

If you have a smaller space, with a smaller screen you might be best served with a 5,000-6,000-lumen projector. But if you have a large space, a 10,000-lumen or brighter model might be needed to properly display content.

Lamp or Laser?

If that’s your question, consider how many hours you’ll be running the projector. A lamp-based projector might save you money at the outset, but the lamp has a finite life. Typically, the higher the brightness, the shorter the bulb’s lifetime.

That means you’ll need to consider lamp replacement and filter maintenance into your total cost of ownership.

If you plan to use the church projector daily or for more than eight hours at a time, a laser-based projector might be your best bet. Laser projectors can deliver 20,000 hours or more of almost maintenance-free operation, saving you money in the long run.

Consider Audience Size

If you regularly pack in 500 or more people each weekend, a large screen and high-lumen laser installation projector might be needed to ensure everyone can see the content. However, for smaller chapels or congregations, a church display of 65-75 inches might be sufficient.

Make Sure Everyone Can See

When installing a projector, consider the “throw” distance, or the distance from the projector to the projection surface, to ensure content will properly fit your screen. Sometimes challenges with projector placement can be solved using a short-throw or long-throw lens to increase or decrease throw distance.

Read Next: 16 of the Best Church Speakers to Serve the Houses of Worship Market

Also, don’t forget about the screen. Unless you want washed-out colors and blurry text, do not simply project onto a white wall. Use a professional-grade projector screen — and place it where everyone can see it — to ensure your message reaches the congregation. Some materials are made to better reject ambient light.

Be Aware of Font Size

This might seem obvious, but remember, nobody wants to see a text heavy-presentation they can barely read. Use the power of your projector or large-format display to create compelling, colorful video content — and use a bigger font than you think is needed.

A good rule of thumb is to use 24 point or greater font. Not only will this fill up the screen so there isn’t as much empty space, but it will also limit your use of text.

These are just a few suggestions for your customers to solve some typical AV challenges and get the most for their money. As an integrator you can serve as a trusted adviser in meeting your customers’ technology goals.

Not only will this ensure the ultimate return on investment, it will ensure that their message resonates with the congregation — inspiring them to return again and again.