It’s the essence of business: figuring out what customers want and how to provide it. But what many integration firms who provide digital signage and other AV solutions don’t realize is that both of those pieces of information are right at their finger tips.
Many integrators have noticed a trend—their customers across all markets (corporate, higher education, K-12, government, retail, hospitality, house of worship, you name it) are creating more video content than they did a few years ago.
So why haven’t they started providing content creation to match their excellent signage and walls? Well, some of them have, and they haven’t settled on any less-than-perfect products to fit their needs.
But it’s not about the products. The value that integration firms and consultants bring to customers is in understanding their unique organization challenges and designing systems that solve them.
That being said, products are a big part of those solutions. Throughout 2017, the industry saw great innovation from its manufacturers.
Related: From Our Archive: the Forward-Thinking Integrator’s Guide to Content Creation
2017 was a year in which companies focused on how to provide product solutions that help integrators address their clients’ emerging huddle and conference room needs.
Meanwhile, how content is distributed also evolved throughout 2017.
The products we’ve gathered here are, by no means, the only ones released during 2017, nor do they create an all-encompassing list of beneficial products for the AV industry.
With that disclaimer in place, however, you’ve got to admit that these 7 4K video encoders, podcast mics, streaming products and other content creation products go a long way toward defining the direction that content creation integration took in 2017.
