Budget and Funding: Why You Need to Understand Your Customer’s Process

Published: 2016-12-16

As an AV integrator, it’s vitally important to understand how a new system will fit into a client’s overall business strategy. To do this, integrators must speak with their clients’ IT departments.

When bringing in new systems, an IT director must justify his decisions and fit them into his company’s overall goals and strategies. AV integrators must know what those strategies are and understand their clients’ budgets and funding processes in order to successfully integrate new systems and build trusting relationships with IT departments.

AV integrators should ask IT directors the following questions:

  • How and why does the new solution fit into an overall IT strategy?
  • How is funding approved?
  • How will ROI be determined?

Truly understanding where a client’s money comes from and how it flows is important, says Joseph Arena from Yorktel in the CI webcast “17 Tips for Winning Over Customers’ IT Directors,” but building long-term, strong relationships with clients’ IT directors is even more crucial.

Watch the video below to hear more from Arena on how to understand customers’ budgets and funding processes:

More tips for building stong relationships with IT departments:

Learn to Think Like an IT Director: 17 Easy Steps

For most organizations, it’s the IT department making decisions about purchasing technology. In this free webinar, learn how to effectively relate to and address their concerns. Create a mutually beneficial relationships.
Click here to register for the free event!

Posted in: News

Tagged with: Yorktel

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