The Results Are In: What Readers Value Most in Trade Associations

For InfoComm, the survey of 239 respondents that identify as InfoComm members, “reaffirmed what we already susptected — that our members highly value the trade shows, our education certification standards [and] thought-leadership,” says executive director David Labuskes. “I think it highlighted that we need to make additional investments in market research. It pretty much jibed with what we knew.”