ISE 2021 Remains On Track for In-Person Barcelona Debut in June

Published: March 1, 2021

Integrated Systems Europe is still slated to make its much-anticipated Barcelona debut June 1-4, although show organizers say exhibitors who don’t feel comfortable or can’t make it to the event will be able to cancel their booths and hotel accommodations without incurring any penalties if they act fast.

ISE 2021 staff also mentioned a digital component to this year’s show and the possibility of regional road shows around Europe for those who aren’t able to make it to Spain in June.

ISE 2021 was originally slated for February but was pushed back to June because of concerns about the continued spread of the coronavirus across Europe and around the world.

Related: Inside the Decision to Postpone ISE 2021 in Barcelona to June

InfoComm 2021, the largest pro AV trade show in North America, was originally scheduled for mid-June but has since moved to late October in Orlando, Fla., because of COVID-19 concerns. AVIXA owns the InfoComm show and is part owner in ISE.

Here’s ISE managing director Mike Blackman’s statement on the plan for ISE 2021, which is moving from Amsterdam to Barcelona to accommodate the show’s steady attendance growth and uptick in exhibitor interest:

Integrated Systems Events has been working hard alongside each of you to bring a successful ISE 2021 to Barcelona on 1-4 June this year.

Together with each of you, our shared goal is to deliver a show that prioritizes safety and brings a return on investment to our show community. With the rapid implementation of vaccines, and the current reduction in daily new cases, we see the COVID situation in many European countries (including Spain) improving at an increasing pace.

Based on this positive trend, we anticipate a climate that will make it possible to run an in-person event in Barcelona. However, we are realistic that current attitudes to travel may mean a lower volume of attendance than in previous years.

We are reviewing all options, and are listening carefully to feedback from the industry, with a plan to provide an engaging event in Barcelona for those who wish to be a part of it.

ISE is a community of over 1,000 exhibitors and nearly 100,000 attendees and has grown as such through working together, focused on growing the market and delivering opportunities for the amazing people that make up this industry.

And we recognize that not all the members of our community are “in the same place” as we conceive of gathering together or traveling to Barcelona.

For those exhibitors and attendees who are unable to travel to Barcelona, we will offer a robust digital program highlighting unique content that can only be found at ISE. In addition, we are exploring regional opportunities for the local markets of Germany, the Netherlands and the U.K., taking ISE on the road for those who may not be able to make it to Barcelona.

Recognizing and respecting the many members of our community we wish to give all our exhibitors the opportunity to choose if they wish to continue to be part of ISE 2021 Barcelona, without hindrance.

This means:

  • No penalty fees will be due for any withdrawals that are made before March 5.
  • Those exhibitors who are committed at a higher level than they may need, have the opportunity to reduce their commitment without penalty.
  • Those companies that decide not to continue and have paid in part or full for ISE 2021 will have the option of a full refund of their monies or be able use this as a credit towards participating in other ISE events in 2021 or even as a deposit/payment for ISE 2022. This is about you and your success now and into the future.
  • All exhibitors will retain their priority points from ISE 2020 and be able to participate in the rebooking process for ISE 2022 as dependent on their points and priority ranking.
  • As promised before, all companies that exhibit at ISE 2021 will receive 2x the points for their participation at the in-person Barcelona event.
  • Any companies that participate in the digital part of ISE 2021 or any of the future local events will receive priority points based on the level of their investment.
  • In the event you need to cancel hotel reservations, cancellation deadlines have been extended to March 22.

This past year has provided challenges to all of us in many ways, but we have in common a passion and commitment to go forward, to rebuild and help make our industry even stronger.  We look forward to your continued participation with us at ISE 2021 and beyond.

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