Ridgefield Park, N.J.-headquartered Samsung Electronics America has paired its Samsung Kiosk signature solution with Punchh. The latter is a prominent food and beverage loyalty and marketing platform from ParTech Inc. (PAR). This new partnership aims to create seamless customer-engagement solutions for restaurants and other key verticals. In addition, it aims to improve the restaurant and curbside-pickup experience. The partnership will thus help business owners drive loyalty acquisition and retain new members by increasing overall customers.
At the center of the improved customer experience is the Samsung Kiosk. According to Samsung, POS ISVs standardized on the Punchh platform power the kiosks. The all-in-one self-ordering solution features a 24-inch touch display, speaker, printer and scanner. It also comes with a payment solution and Samsung’s proven SoC (System on Chip) and MagicINFO technology, removing the need for an external PC.
Increasing Customer Engagement
When combined with Punchh, the integration will optimize the Samsung Kiosk to deliver personalized messaging that carries out customized, data-driven loyalty campaigns with a goal to increase overall engagement with guests.
The Samsung Kiosk’s interactive user experience matches with the loyalty programs from Punchh. Together, they seek to optimize the check-out process while collecting insightful consumer data.
The collaboration promises to deliver a newfound understanding of the consumer identity and provide an increase in overall guest satisfaction. All this is possible thanks to a simple purchasing process for customers by the Kiosk’s easy-to-use interface.
“Our partnership with PAR and Punchh is an extraordinary step towards bringing impactful data and innovative Kiosk technology to business owners,” remarks Chris Mertens, vice president of U.S. sales, Samsung. “The integration between Samsung’s digital displays and the innovative Punchh platform has the potential to deliver more than just increased loyalty and engagement, but greater store efficiency and profitability.”
Also Read: All the Benefits of Touch Technology from Samsung
Leveraging the Partnership
Additionally, Samsung is set to pair other displays from its wide-ranging portfolio with the Punchh platform. This includes electronic displays, touch-screen monitors and tablets. Users can leverage Samsung’s digital signage portfolio with Punchh’s reputation in the loyalty program in the U.S. With this, restaurant owners will be able to deliver impactful messaging and cross-channel interactions. As a result, they will be able to create new possibilities for authentic engagement.
PAR and Samsung’s collaboration has produced all-in-one digital engagement solutions for an immersive customer journey with a focus on quality and ease-of-use. This partnership shows great promise for a wide variety of industries. It also demonstrates a commitment by the loyalty brand and digital-signage provider to challenge existing loyalty offerings with revitalized solutions.
“GRUBBRR and Samsung have collaborated to develop the Samsung Kiosk powered by GRUBBRR, an end-to-end solution that pairs the preeminent kiosk hardware and software,” says Jarrett Nasca, chief revenue officer, GRUBBRR. “Our solution is multifaceted and integrates with our client’s existing technology, including loyalty platforms.”
Nasca adds, “GRUBBRR is thrilled to be partners with Punchh to enable their loyalty functionality on the Samsung Kiosk powered by GRUBBRR. The combination of solutions enables brands to create operational efficiencies, drive revenue and develop deep connections with their customer base.
