Skybokx 109 Takes Sports Pubs to Next Level

Lou Carrier, president of Distinctive Hospitality Group, decided he wanted to make Skybokx 109 in Natick, Mass. “something fundamentally different than anything in this marketplace.” Many of the sports bars in the region, says Carrier, are examples of “the big difference between a fully integrated system and piecemeal projects.” And, although Carrier was creating Skybokx 109 within the confines of an existing building, “we looked at this as a new build and we had the opportunity to do it right.”