Out-of-home (OOH) ad tech provider Broadsign announced Broadsign Ads — formerly known as Campsite. In 2019, Broadsign acquired the Canadian programmatic digital-out-of-home (pDOOH) DSP and will now extended its market reach in the U.S. and Australia.
The pDOOH-specialty demand side platform (DSP) helps agencies and brands plan and execute DOOH campaigns with a streamlined workflow that resembles online and mobile DSPs.
Broadsign has been working with a number of early adopter agencies and brands throughout the U.S. and Australia to launch campaigns via Broadsign Ads in each market.
Related: Broadsign Acquires Campsite to ‘Improve Buyer Access to DOOH Inventory’
With the Broadsign Ads rebrand and geographic expansion, media buyers in the U.S. and Australia can now access the platform’s campaign workflows, which helped pave the way for pDOOH in Canada.
The Broadsign Ads Platform advantages include:
- Access to premium DOOH inventory with complete screen transparency: Set campaign parameters and select screen types based on data points like audience, environment, or proximity to points of interest. Get full visibility into screen-level data to maximize campaign performance with optimal inventory.
- Flexible, targeted campaign planning and delivery within budget: Buy and activate DOOH inventory that meets your budget and audience goals using Broadsign Ads’ smart bidding algorithm, ensuring cost-efficient delivery of targeted impressions.
- Robust real-time audience targeting: Target intended audience segments in real-time with captivating DOOH ads that reach them at the right time and place. Access to dynamic mobile data makes it easy to target venues with the highest concentration of the desired audience segment.
- Contextual targeting: Leverage current events and real-time conditions to deliver more impactful campaigns with triggers like Weather Moments and Financial Moments.
John Dolan, VP and global head of media sales, Broadsign, says, “Between increasing consumer screen fatigue and the target on the cookie’s back, DOOH is approaching a new era of growth. Broadsign Ads makes DOOH ad buying more transparent and as accessible as online and mobile. It combines the core functionality of Campsite with Broadsign best practices and technology.”
Dolan continues, “The Broadsign Ads rebrand and expansion into the U.S. and Australia represents a crucial next step in DOOH’s evolution, enabling new and seasoned digital marketing agencies, brands, and local businesses to realize the full potential of OOH.”
