Watchfire Dives Into InfoComm 2024 Plans

Published: June 4, 2024
Photo courtesy: Watchfire

Ahead of InfoComm 2024, Watchfire talks in-depth with Commercial Integrator on the excitement of being a first-time exhibitor along with the new pro AV products that will be on display on the show floor.

Read the interview below to learn more about the pro AV division at Watchfire. Also, check out Watchfire’s booth W637 to see the LED display products and more!

Commercial Integrator: As a first-time exhibitor, what are you most excited about InfoComm 2024?

Watchfire: Our Watchfire team is excited to exhibit at the premier event for the pro AV industry in North America for the first time. Our Pro AV Sales Director has attended over 25 InfoComm shows during his years in the industry and looks forward to networking with other thought leaders, gaining insights into the latest trends and technologies, and showcasing our innovative indoor LED display products to a diverse and influential audience. This event provides a unique platform to build brand recognition and establish new partnerships, marking an exciting milestone for Watchfire’s newly launched pro AV division.

Commercial Integrator: Do you have any products lined up for InfoComm? Can you talk a little bit more about them?

Watchfire: We are thrilled to showcase various products at InfoComm 2024. If you plan to attend, please stop by booth W637 to check out Watchfire’s 1.9mm X-Series ReadyDisplay™, an easy-to-install, pre-built option for smaller applications. We will also unveil our new VariDisplay™ rental videowall. This vibrant rental videowall product will be displayed with a 2.6mm pixel pitch option that’s been expertly designed for the pro AV and rental industry. It features easy assembly and installation with an automatic lock and magnet structure, that can be installed by a single person. Configurations include installation as a floor-mounted video wall or digital LED hanging truss display.

Commercial Integrator: You mentioned a focus on house of worship — what can integrators/attendees in sector expect to see at your booth?

Watchfire: Integrators and attendees from the house of worship sector can expect to see a selection of indoor LED display products at our booth, including our new VariDisplay rental videowall. All our displays offer stunning clarity, vibrant colors and customizable configurations, ideal for creating immersive worship experiences. Designed to provide eye-catching experiences, our LED displays enhance visibility and engagement, making them perfect for sanctuaries of all sizes. Our ReadyDisplay is meant to be a permanent installation, while VariDisplay can be assembled and disassembled on-site for use at different events or in different spaces around the facility, depending on needs.

Commercial Integrator: Can you talk about your commitment to service in pro AV and how that plays a role in your relationships with customers?

Watchfire: We have a long-standing history of providing top-notch service to all our customers and is dedicated to expanding that service within the pro AV community. With over 90 years of experience, we stand behind our products with a 5-year parts warranty and a 10-year parts guarantee, reflecting our dedication to quality and customer satisfaction. This support helps us build strong, trust-based relationships with our customers, giving them peace of mind and confidence in our LED display solutions.

Commercial Integrator: Is there anything we have not asked that you would like to spotlight for our audience?

Watchfire: We are thrilled and grateful for the opportunity to participate in InfoComm 2024. Watchfire has a strong track record of success in the outdoor digital signage and billboard markets. We are enthusiastic about expanding into the pro AV and sports markets and becoming a trusted name for customers looking to expand their digital landscape. We look forward to interacting with attendees, sharing insights and showcasing how our solutions can revolutionize the pro AV industry and create memorable experiences.

Interested in more news about InfoComm 2024? Check out our hub page for the latest updates on the show floor, events and more!

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