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Alan C. Brawn

Alan C. Brawn CTS, ISF, ISF-C, DSCE, DSDE. DCME, is the principal of Brawn Consulting.

Have suggestions or something you want to read about? Email Alan at CI_7@ehpub.com

Alan's Latest Blog Posts

Solutionz's Acquisition, Diversified, Rutledge AV. T-21 Technologies, Emerald Expositions, AV integration, VITEC, Merger

Demystifying the M&A Buzz Now That AV Has Two $1B Companies

Diversified and AVI-SPL both cracked the $1 billion annual revenue barrier last week, but what do those deals mean for the overall pro AV industry?

display calibration

Display Calibration: Is It Necessary?

Is display calibration truly a huge concern? Mostly, yes, it is. Here’s how to figure out how much effort to spend on it.

business communications

When It Comes to Business Communications, We’re Hiding Behind A Digital Wall

Digital business communications like email and text are not ideal for getting the whole message across. But how do we break digital habits?

Alan's Latest Posts

analytics data

What Use is Big Data? Analytics Data is the Answer

Too much analytics data is of little value. Here’s how to make sense of it all to add further value to your clients’ projects.

Virtual Event, InfoComm 2020 Connected, pro AV trade show, audiovisual trade show

Should Pro AV Trade Shows Stay Completely Virtual?

Someone with five decades of AV trade show experience opines on what he thinks will happen at your favorite shows in the near & distant future.

AV integrators big data

Big Data Demystified for the AV Integrator

Big data is here to stay, and it’s getting exponentially bigger day by day. Here’s how AV integrators and their businesses can benefit.

replacing digital signage

Replacing Digital Signage That Still Works: How to Prepare Customers

When customers consider replacing digital signage, they often do so when it is too late. Instead, you can help them plan ahead for inevitable failures.

AV businesses

Why AV Businesses Need to Work Like Farmers

Alan Brawn explains why running AV businesses should be done more like a farmer: you can’t expect to “grow” based on price, program, or even product.

AV company management

What’s Missing? AV Company Management

AV veteran Alan Brawn offers up a template and thorough explanation for those pondering their AV company management style.

Why I Don’t Believe WFH is the New Normal

Alan Brawn outlines what he believes is the REAL “new normal” (and why working from home isn’t as much a part of it as so many people seem to think it is”).

commercial AV industry

Technology Versus Business

This is the commercial AV industry, but it is first and foremost the commercial AV business. Here’s what I’ve learned in my career.

UCC, unified communication collaboration

Pro AV Plus IT Equals UCC: The True Value of Unified Communications

What is the true value of UCC (unified communication & collaboration)? Here are some UCC business tips for integration firms.

On Fear for Our Jobs and Working from Home

What is happening and what is coming next is omnipresent in our hearts and minds. Here’s a more positive spin on working from home & fear for our jobs.

CoronaVirus Update