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Author Profile

Alan C. Brawn

Alan C. Brawn CTS, ISF, ISF-C, DSCE, DSDE. DCME, is the principal of Brawn Consulting.

Have suggestions or something you want to read about? Email Alan at CI_7@ehpub.com

Alan's Latest Blog Posts

supply chain issues

The Supply Chain Explained and Demystified, Part 1

A primer on what ‘supply chain’ actually means, how we’ve become vulnerable and how we can do better moving forward.

value proposition

The Necessity of a Value Proposition

How to craft a concise value proposition statement for potential clients that explains why they should do business with your company.

understanding experience, change, and perception

Exploring Change and Understanding the Experience

In our industry, we must understand experience and change the way we present solutions, because our customers have themselves changed.

Alan's Latest Posts

supply chain issues

The Supply Chain Explained and Demystified, Part 1

A primer on what ‘supply chain’ actually means, how we’ve become vulnerable and how we can do better moving forward.

value proposition

The Necessity of a Value Proposition

How to craft a concise value proposition statement for potential clients that explains why they should do business with your company.

The Cost of Employee Turnover

The costs of losing employees are understood in the abstract, but our hope is to educate about the real costs and possibly ways to avoid them.

buyers, marketing and sales

The New Roles of Buyers, Marketing and Sales

It’s time to shift several paradigms. Let’s begin with looking at how people buy today versus the recent past from a marketing and sales perspective.

understanding experience, change, and perception

Exploring Change and Understanding the Experience

In our industry, we must understand experience and change the way we present solutions, because our customers have themselves changed.

What the AV and IT Convergence Misses

The AV and IT convergence is often misapplied. Brawn takes a closer look at the differences between AV, IT and digital signage.

woman overwhelmed with work tasks

Fear for Our Jobs and Working from Home

Tips for addressing work from home fears; what will happen to our jobs and how will this affect our livelihood?

The Reality Of Artificial Intelligence

As you peruse trends in commercial AV and digital signage one common denominator is the frequent mention of artificial intelligence.

LED display

With Digital Displays, Size Does Matter

With larger flat panel digital displays, designers have been unwittingly undersizing images & not paying enough attention to viewer distance.

pro AV business opportunities

Pro AV Business Opportunities in 2021

New pro AV business opportunities are on the horizon. It’s our job to recognize them and learn how to approach them.