Author Profile

Alan C. Brawn

Alan C. Brawn CTS, ISF, ISF-C, DSCE, DSDE. DCME, is the principal of Brawn Consulting.

Have suggestions or something you want to read about? Email Alan at CI_7@ehpub.com

Alan's Latest Blog Posts

generative AI and emerging technology.

AV Brains & Brawn: Past, Present and Future of AI

In the first of a three-part series, Alan C. Brawn explores the various definitions and key milestones that have shaped the realm of artificial intelligence.

vendor selection, digital warehouse with electronic grids connected to a bar code scanner. Generative Ai

Solving the Dilemma of Vendor Selection

Having a good product, a fair price and competitive programs are table stakes these days. Top-tier vendor partners offer something more distinguishing.

night scene of blank advertising big LED bilboard

Don’t Assume You Know Outdoor LED

Even if you’re an indoor LED specialist, the outdoor category presents a whole new set of challenges and considerations.

Alan's Latest Posts

Older leader help diverse team in paperwork analysis at briefing, managing employees

Why Employees Stay

To explore the importance of effective management, it’s first necessary to understand what managing is and how it has changed.

Bright colored light LED smd screen

Direct-View LED: Caveat Venditor and Emptor

Comparing well-known versus less-well-known DVLED providers and assessing their respective value propositions.

DVLED SCREEN LCD

Direct-View LED: Know the Unknowns

DVLED is quite different from flatpanel LCD displays and projection, and it’s critical for AV professionals to identify and understand the divergences.

in-person live events pandemic

What We Have Learned About Events

As we peer into the future, in-person, virtual and hybrid events will live side by side.

AV sales strategy, sales and marketing team collaborating

Sales and Marketing: Tell Me Something I Don’t Know

Have sales and marketing functions become muddy, or have we entered a new phase where the two specialties can collaborate to serve customers?

motivated colleagues

Understanding Employee Value

Assessing the employment landscape, short-tenured workers and how to measure real value.

Business people negotiating a contract between two colleagues

The Need for Change in Our Approach to Sales

AV pros must battle back against commoditization and the appearance of parity. Here’s how.

warehouse worker examining AV equipment affected by the supply chain.

The Supply Chain Explained and Demystified, Part 2

Exploring the many facets of supply-chain snarls and suggesting proactive steps for AV integrators.

supply chain issues

The Supply Chain Explained and Demystified, Part 1

A primer on what ‘supply chain’ actually means, how we’ve become vulnerable and how we can do better moving forward.

value proposition

The Necessity of a Value Proposition

How to craft a concise value proposition statement for potential clients that explains why they should do business with your company.