COVID-19 Update

Author Profile

Alan C. Brawn

Alan C. Brawn CTS, ISF, ISF-C, DSCE, DSDE. DCME, is the principal of Brawn Consulting.

Have suggestions or something you want to read about? Email Alan at

Alan's Latest Blog Posts

in-person live events pandemic

What We Have Learned About Events

As we peer into the future, in-person, virtual and hybrid events will live side by side.

sales and marketing team collaborating

Sales and Marketing: Tell Me Something I Don’t Know

Have sales and marketing functions become muddy, or have we entered a new phase where the two specialties can collaborate to serve customers?

motivated colleagues

Understanding Employee Value

Assessing the employment landscape, short-tenured workers and how to measure real value.

Alan's Latest Posts

What the AV and IT Convergence Misses

The AV and IT convergence is often misapplied. Brawn takes a closer look at the differences between AV, IT and digital signage.

woman overwhelmed with work tasks

Fear for Our Jobs and Working from Home

Tips for addressing work from home fears; what will happen to our jobs and how will this affect our livelihood?

The Reality Of Artificial Intelligence

As you peruse trends in commercial AV and digital signage one common denominator is the frequent mention of artificial intelligence.

LED display

With Digital Displays, Size Does Matter

With larger flat panel digital displays, designers have been unwittingly undersizing images & not paying enough attention to viewer distance.

pro AV business opportunities

Pro AV Business Opportunities in 2021

New pro AV business opportunities are on the horizon. It’s our job to recognize them and learn how to approach them.

Pro-AV Business Index, commercial AV success tips

AV Consultant Shares His Top 5 Things to Ensure Success in Commercial AV

By understanding these 5 concepts, we will add value beyond the confines of the products we sell and see continued commercial AV success.

digital signage CMS, Content Management System best practices

Why the Content Management System is Important and Some Best Practices

The match of the signage CMS to the application can be seamless. Here are some content management system best practices.

analytics data

What Use is Big Data? Analytics Data is the Answer

Too much analytics data is of little value. Here’s how to make sense of it all to add further value to your clients’ projects.

Virtual Event, InfoComm 2020 Connected, pro AV trade show, audiovisual trade show

Should Pro AV Trade Shows Stay Completely Virtual?

Someone with five decades of AV trade show experience opines on what he thinks will happen at your favorite shows in the near & distant future.

RISE Spotlight, AV integrators big data

Big Data Demystified for the AV Integrator

Big data is here to stay, and it’s getting exponentially bigger day by day. Here’s how AV integrators and their businesses can benefit.