Author Profile

Alan C. Brawn

Alan C. Brawn CTS, ISF, ISF-C, DSCE, DSDE. DCME, is the principal of Brawn Consulting.

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Alan's Latest Blog Posts

vendor selection, digital warehouse with electronic grids connected to a bar code scanner. Generative Ai

Solving the Dilemma of Vendor Selection

Having a good product, a fair price and competitive programs are table stakes these days. Top-tier vendor partners offer something more distinguishing.

night scene of blank advertising big LED bilboard

Don’t Assume You Know Outdoor LED

Even if you’re an indoor LED specialist, the outdoor category presents a whole new set of challenges and considerations.

happiness, relationships, AV, Customer service and Satisfaction ,business man giving Feedback satisfaction. five stars Positive Review. Client Satisfaction Surveys, good, five stars, best product and service. Excellence guarantee.

The ‘Secret’ to AV is Relationships

In our digitally transformed world, is our business still ‘a relationship business’? The answer is a resounding yes!

Alan's Latest Posts

buyers, marketing and sales

The New Roles of Buyers, Marketing and Sales

It’s time to shift several paradigms. Let’s begin with looking at how people buy today versus the recent past from a marketing and sales perspective.

understanding experience, change, and perception

Exploring Change and Understanding the Experience

In our industry, we must understand experience and change the way we present solutions, because our customers have themselves changed.

What the AV and IT Convergence Misses

The AV and IT convergence is often misapplied. Brawn takes a closer look at the differences between AV, IT and digital signage.

woman overwhelmed with work tasks

Fear for Our Jobs and Working from Home

Tips for addressing work from home fears; what will happen to our jobs and how will this affect our livelihood?

The Reality Of Artificial Intelligence

As you peruse trends in commercial AV and digital signage one common denominator is the frequent mention of artificial intelligence.

LED display

With Digital Displays, Size Does Matter

With larger flat panel digital displays, designers have been unwittingly undersizing images & not paying enough attention to viewer distance.

pro AV business opportunities

Pro AV Business Opportunities in 2021

New pro AV business opportunities are on the horizon. It’s our job to recognize them and learn how to approach them.

Pro-AV Business Index, commercial AV success tips

AV Consultant Shares His Top 5 Things to Ensure Success in Commercial AV

By understanding these 5 concepts, we will add value beyond the confines of the products we sell and see continued commercial AV success.

digital signage CMS, Content Management System best practices

Why the Content Management System is Important and Some Best Practices

The match of the signage CMS to the application can be seamless. Here are some content management system best practices.

analytics data

What Use is Big Data? Analytics Data is the Answer

Too much analytics data is of little value. Here’s how to make sense of it all to add further value to your clients’ projects.