by Alan C. Brawn | Feb 10, 2022 | News
Editor’s Note: This is Part 2 of the supply-chain-focused piece by columnist Alan C. Brawn. Supply-chain issues are not new, but COVID-19 can be thought of as the catalyst for the global economic situation we find ourselves in today. Also consider that all parts of...
by Alan C. Brawn | Dec 28, 2021 | Insights, News
The toughest decision I have to make as a writer is deciding on a relevant topic and writing the first paragraph. For this month’s article, which will be presented in two parts, the topic was chosen for me not by our faithful editors but,...
by Alan C. Brawn | Nov 22, 2021 | Insights
After reading that headline, I bet you are assuming a theoretical treatise on some marketing methodology… and you would be mistaken. Before your eyes gloss over and you hit the delete key, let’s discuss a guaranteed way to increase your business. There is nothing...
by Alan C. Brawn | Nov 1, 2021 | News
Suffice it to say, the audiovisual integration industry has been, and continues to be, an interesting place to work in, study, and write about. What commands our attention is the never-ending evolution of technologies and the fact that every project is different in...
by Alan C. Brawn | Sep 16, 2021 | News
In our industry, the only people that don’t realize that we are experiencing a seismic shift in both marketing and sales are those that are not involved in marketing and sales… or with those buying AV systems. Back in the day buyers called a vendor, and then waited...
