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Alan C. Brawn

Alan C. Brawn CTS, ISF, ISF-C, DSCE, DSDE. DCME, is the principal of Brawn Consulting.

Have suggestions or something you want to read about? Email Alan at CI_7@ehpub.com

Alan's Latest Blog Posts

in-person live events pandemic

What We Have Learned About Events

As we peer into the future, in-person, virtual and hybrid events will live side by side.

sales and marketing team collaborating

Sales and Marketing: Tell Me Something I Don’t Know

Have sales and marketing functions become muddy, or have we entered a new phase where the two specialties can collaborate to serve customers?

motivated colleagues

Understanding Employee Value

Assessing the employment landscape, short-tenured workers and how to measure real value.

Alan's Latest Posts

Vintage tv concept

The History of Pro AV: Part 1

Times have changed since George Feldstein first designed button panel remotes. Still, future success in AV integration requires grasp of the history of pro AV.

AV jobs, AV employees, AV techs

Why Great AV Employees Quit Their Jobs (And How to Prevent Them From Leaving)

AV employees: whether they’re techs, reps, or managers, are hard to hold onto. Here’s what you need to do to retain top AV talent.

AV certifications

How To Determine Which AV Industry Certifications Are Most Valuable

AV industry certifications can benefit professionals in a myriad of ways, from helping them earn higher wages to providing greater career opportunties, but it is important to know which certifications are most valuable to careers and businesses.

InfoComm 2018, AVIXA, InfoComm, AV industry

2 Simple Lessons for Getting the Most Out of InfoComm 2018

Alan Brawn, a veteran to the AV industry and most of its trade shows, says integrators need to go into InfoComm 2018 knowing their worth.

Alan Brawn, principal, Brawn Consulting

Beyond the AV Experience: How to Create Engaging Digital Signage

Interactive touchscreens, beacon technology and near field communications take digital signage beyond a pro AV experience and into the realm of engaging with digital signage.

pro AV marketing, AV integrator marketing, av online marketing, av tech marketing

Your Pro AV Marketing Strategy Will Fall Apart Without a Consistent Social Media Plan

Pro AV marketing now is all about a consistent social media presence. If your AV tech marketing efforts are sporadic, you’re doing it wrong.

digital signage solutions, digital signage business model, digital signage profit

7 Key Elements to Kickstarting Your Digital Signage Business Model Ahead of DSE 2018

Designing better digital signage solutions starts with designing a better digital signage business model. Learn from Alan Brawn at DSE 2018.

systems integration, AV industry, AV system designers, AV installers, commercial tech, tech integration

AV Industry Consultant Calls 2017 a Year of Disruption

Systems integration in 2017 was, indeed, pretty disruptive. But according to noted AV industry consultant Alan C. Brawn, that’s a good thing!

8 Benefits of Digital Signage Industry Certifications

Professional credentials earned from digital signage certification programs may be used as a marketing tool to make your company stand out from others, and clearly illustrates your dedication to the industry and the customers you serve.