Perception is Reality: Reflections from Sales Pros on 2023
Alan C. Brawn of Brawn Consulting opines that sales, in today’s climate, needs to focus on adding value in the eyes of the buyer by addressing their needs.
Alan C. Brawn CTS, ISF, ISF-C, DSCE, DSDE. DCME, is the principal of Brawn Consulting.
Have suggestions or something you want to read about? Email Alan at [email protected]
Alan C. Brawn of Brawn Consulting opines that sales, in today’s climate, needs to focus on adding value in the eyes of the buyer by addressing their needs.
In the second of the three-part series, Alan C. Brawn explores the types of artificial intelligence as well as the technology driving AI models today.
AVaaS has the potential to empower organization to stay competitive and agile in the marketplace, while also delivering better, more reliable outcomes.
Commercial AV business need to have in-practice understanding of the Internet of Things, Wi-Fi 6, and 5G if they want to succeed in the future.
As small screens become commoditized, large venue AV systems present opportunities for integration firms to flex their design muscles and provide value.
Digital menu boards for restaurants are such an industry standard, but often end up looking unprofessional. Here are best practices for QSR menu boards.
Here’s a business warning for you: before you go to the InfoComm 2019 show, keep these pieces of advice in mind (they’ll make a huge difference) later.
Are your digital signage projects really being noticed? In a screen-saturated environment, integrators need to “think outside the rectangle.”
AV expert and consultant Alan Brawn provides ten questions to ask a value added distributor and some necessary context to ensure you choose the right one.
The evolving role of video wall processors is a key driver to the growth in demand and popularity. We analyze four types of video wall processors and why they’re a fit for particular applications.
Exploring how and why collaboration became the most important factor in pro AV – and how to deliver the solution successfully.
Conceptual AV sales are necessary if you want to grow. It involves a top-down form of selling AV, which some integrators may be uncomfortable with at first.
This digital signage market analysis shows that in 2019, digital signage and video wall displays will become more interactive.
Organizations are seeing a boon when implementing AV over IP technology, and integrators are finding happy customers when installing AV over IP. In this webinar, you’ll learn exactly why you need AV over IP.
After attending this free webinar from Commercial Integrator and TechDecisions you’ll understand what you need – and everything you can do – to ensure you get the best UC services for your organization working together.