Having a good product, a fair price and competitive programs are table stakes these days. Top-tier vendor partners offer something more distinguishing.
Even if you’re an indoor LED specialist, the outdoor category presents a whole new set of challenges and considerations.
In our digitally transformed world, is our business still ‘a relationship business’? The answer is a resounding yes!
It’s OK to vent frustrations about AV being underappreciated as long as AV professionals know our value, actively listen to customers and evolve our solutions.
The AV integration industry could use some more support from manufacturers, according to Alan Brawn in the second part of his history of pro AV.
Times have changed since George Feldstein first designed button panel remotes. Still, future success in AV integration requires grasp of the history of pro AV.
AV employees: whether they’re techs, reps, or managers, are hard to hold onto. Here’s what you need to do to retain top AV talent.
AV industry certifications can benefit professionals in a myriad of ways, from helping them earn higher wages to providing greater career opportunties, but it is important to know which certifications are most valuable to careers and businesses.
Alan Brawn, a veteran to the AV industry and most of its trade shows, says integrators need to go into InfoComm 2018 knowing their worth.
Interactive touchscreens, beacon technology and near field communications take digital signage beyond a pro AV experience and into the realm of engaging with digital signage.
Pro AV marketing now is all about a consistent social media presence. If your AV tech marketing efforts are sporadic, you’re doing it wrong.
Designing better digital signage solutions starts with designing a better digital signage business model. Learn from Alan Brawn at DSE 2018.
Systems integration in 2017 was, indeed, pretty disruptive. But according to noted AV industry consultant Alan C. Brawn, that’s a good thing!