Author Profile

Alan C. Brawn

Alan C. Brawn CTS, ISF, ISF-C, DSCE, DSDE. DCME, is the principal of Brawn Consulting.

Have suggestions or something you want to read about? Email Alan at CI_7@ehpub.com

Alan's Latest Blog Posts

Volunteers sorting out donated clothes in community charity donation center, coronavirus concept.

Volunteering is a Win-Win Situation

If you ask a volunteer, they’ll tell you they get back so much more than they could ever provide.

woman looking a budget on conference room table, teach research, team planning

The Need for Research

Some key insights about the importance of research and how to embrace the concepts of target customers, target marketing and target sales.

financial advisory services. Asian advisor showing plan of investment to clients in the consultancy office.

AV Integrators Should Be in ‘Control’

In an era when ‘good enough’ is simply not, integrators should seize the opportunity to deliver a superior experience through a systems-design approach.

Alan's Latest Posts

InfoComm 2018, AVIXA, InfoComm, AV industry

2 Simple Lessons for Getting the Most Out of InfoComm 2018

Alan Brawn, a veteran to the AV industry and most of its trade shows, says integrators need to go into InfoComm 2018 knowing their worth.

Alan Brawn, principal, Brawn Consulting

Beyond the AV Experience: How to Create Engaging Digital Signage

Interactive touchscreens, beacon technology and near field communications take digital signage beyond a pro AV experience and into the realm of engaging with digital signage.

pro AV marketing, AV integrator marketing, av online marketing, av tech marketing

Your Pro AV Marketing Strategy Will Fall Apart Without a Consistent Social Media Plan

Pro AV marketing now is all about a consistent social media presence. If your AV tech marketing efforts are sporadic, you’re doing it wrong.

digital signage solutions, digital signage business model, digital signage profit

7 Key Elements to Kickstarting Your Digital Signage Business Model Ahead of DSE 2018

Designing better digital signage solutions starts with designing a better digital signage business model. Learn from Alan Brawn at DSE 2018.

systems integration, AV industry, AV system designers, AV installers, commercial tech, tech integration

AV Industry Consultant Calls 2017 a Year of Disruption

Systems integration in 2017 was, indeed, pretty disruptive. But according to noted AV industry consultant Alan C. Brawn, that’s a good thing!

8 Benefits of Digital Signage Industry Certifications

Professional credentials earned from digital signage certification programs may be used as a marketing tool to make your company stand out from others, and clearly illustrates your dedication to the industry and the customers you serve.