Samsung Electronics this week announced the launch of an open call competition in collaboration with the Niio new media art platform.
The Samsung The Wall x Niio Art Awards “aim to discover the most inspiring digital art from around the world,” according to the announcement. Entrants will compete for a chance to be exhibited internationally on Samsung’s The Wall 4K Micro LED digital art canvas and qualify for up to $15,000 in cash prizes.
The competition will culminate in summer exhibitions at 10 showcase locations including Korea, Singapore, the United Kingdom and the United States.
The first-prize winner of the competition will be invited to attend the unveiling event of their winning entry at Samsung’s The Wall showroom in May. All winners will be selected by a panel of renowned experts in visual art.
When assessing each submission, the judges will be “looking for artworks that display artistic and conceptual excellence, including creativity, originality and detail,” according to the announcement.
“Samsung is always exploring new ways to make premium content as impactful as possible and take users’ experience to the next level,” said Hyesung Ha, senior VP of visual display business at Samsung Electronics, in the announcement.
“This open call, in partnership with Niio Art and its global community of leading artists, celebrates the latest and greatest talent in digital art and provides the art community a meaningful platform on which its artistic creations can be showcased,” said Ha.
Samsung The Wall x Niio Art Awards
The Samsung The Wall x Niio Art Awards “will also play a major role in heralding the next generation of display experiences – all brought to life on the awe-inspiring The Wall,” Ha said in the announcement.
“In today’s connected world, artists rely on digital tools to tell their stories. We are thrilled to partner with Samsung to offer artists everywhere a chance to share their creations on the most iconic and exquisite large-scale canvas there is,” said Rob Anders, CEO of Niio. “Moreover, our plans for the synchronized, global unveiling of the winning artworks in May will change the way digital art is experienced in the world.”
Niio’s platform allows a network of more than 4,000 artists and art partners from more than 70 countries to self-publish media art. The published artwork can then be borrowed or acquired to be viewed on high-quality connected display devices anywhere in the world.
The Wall represents the latest application of Samsung’s modular MicroLED technology, which can be “tailored to any size and aspect ratio,” according to the announcement.
Click here for more information on the Samsung The Wall x Niio Art Awards.