Gina Sansivero, AtlasIED, joins us for another installment of CI 3 Questions to talk about the mysterious upcoming launch of a new AV platform and set of products.
What’s the story behind the AtlasIED Prepare for Launch Event?
Gina Sansivero: It’s the culmination of over two years of work in our Indiana and Utah facilities. The platform we will release at the end of July is something brand new for us and the industry, but something that’s in high demand.
Integrators will want to join us for a 30-minute launch on July 28th to learn about helping the industry in recovery and the new platform which will help systems designers moving forward.
This is a long term plan for us and there will be great outcomes along the way.
Is this more education-based, or product-based?
GS: The first few minutes will basically be an introduction of the product and the platform. Then, for three days after, we’ll have hour-long virtual audio demo rooms with deeper dives into the platform, new technology, and how to program/install/deploy/commission it.
30 minutes of high-energy, live presentations, with opportunity to learn more of the specifics later.
Did you all rent a theater for this?
We did! It’s in St. Louis, and it gives us an opportunity to support the live events world, so we really wanted to support that crowd. But it allowed us a perfect venue for this launch. What’s more dramatic than that?
This is the perfect jumping off point for this platform.
Related: AtlasIED Opens Registration for Live Launch of New Pro Audio Platform
How can AtlasIED help integrators navigate the market right now?
Our partners have always been and will always be our dedicated channel. We won’t have to tell them any of their orders are on hold, with shorter timeliness and summer schedules differing between verticals. We have high inventory levels, fast shipping, a design team that’s still expanding, to help overworked or furloughed engineers.
We’ve been extra available with a new live chat function on our website.
To learn more about the event, visit their website, and watch the video above.
