The Marlowe Theater in Kent, England, is regarded as the premier theater venue in the region. The theatre moved to a brand-new building in 2011, and although things on the outside look shiny – there was quite a bit of technology on the inside that was in desperate need of updating.
That’s why the Marlowe Theatre approached Redfortress Limited, an IT systems and support provider, to replace its out of date digital signage software system with a new and improved one. [related]
Staff at the Marlowe Theatre were struggling to cope with the high demand media they wished to display to customers, which is exactly why Signagelive was specified. By replacing 17 older media players with Chromebox’s loaded with Signagelive digital signage software, staff could manage all of the screens quickly and easily.
Recently, the theatre added an additional 13 22-inch Samsung integrated screens with Signagelive digital signage software. The 22-inch screens are located above the door leading to the auditorium and are used to relay important information to customers about the show. Information such as how long the show is, warnings such as strobe lighting, loud bangs or no photography.
The Marlowe Theatre is already planning the addition of more screens in a new building and on a merchandise stand.
CI: There are other SaaS based digital signage options out there, why did you choose Signagelive?
Redfortress Limited: As an IT systems provider, we have worked with many digital signage providers before. Most providers require a certain piece of hardware to run the screens with. Signagelive has many different hardware platforms that can all work within the same system.
We have also worked with many Digital Signage providers that have disappeared, leaving clients with old out of date systems, locked in with one piece of hardware and no way to update or future-proof the system.
What were the reasons for implementing a digital signage network?
To promote upcoming shows to customers and to relay information.
How were these objectives being met previously?
An old out of date system with an on-site server.
What is the best thing about Signagelive, in your opinion?
There are many. The support team is always on hand either via the live chat feature or telephone. The system is continually being improved upon. There are many hardware platforms to choose from which helps to future-proof the system. The user interface is easy to use.
What is your favorite feature?
Template creation and schedulable zones.
Did you face any challenges during any part of your project implementation? How were these resolved?
A few teething problems with the Chromeboxes turning off and sometimes require to be turned on manually. This is being investigated but Signagelive has been stable from day one.
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Christopher Bristow, account manager, Redfortress Ltd, concludes: “Signagelive provide the highest standard digital signage software for modern digital signage. Future proofing of a Signagelive system is easy with multiple hardware options and platforms. The user interface is easy to use while still providing advanced scheduling and content creation options.”
