What the Collaboration Audio Market Looks Like Right Now and How To Address It: Tips From Shure

If there’s one word that sums up the collaboration audio market right now, it’s “ecosystem.” Learn more about providing audio ecosystems with Shure.

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More and more, we’re seeing collaboration audio products manufacturers scramble to accommodate the “ecosystem” mentality of audio products. The idea that customers are searching for solutions that are easy and communicate with each other has really taken a foothold in the market.

“We as manufacturers have to make our products smarter,” says Kevin Smith, senior director of sales integrated systems for Shure.

“It’s all about superior audio performance for us, which is what we really bring to the table in addition to the ease of setup, ease of operation, and ease of troubleshooting. Our main goal moving forward is manufacturing products that fit together and communicate with each other.”

Certification with Zoom Rooms is Another Step

As a certified zoom calloborator-partner, Shure has the advantage of ensuring integrators that its products are designed to work effectively with one of the most popular systems among IT end users: Zoom Rooms.

Shure’s popular Microflex microphones line includes an array of mics and mounting options which have this certification, tapping into the explosive growth of meeting rooms require conferencing solutions.

Read Next: Shure Microflex: Everything Integrators Need to Know

The IntelliMix P300 Audio Conferencing processor enables programming-free mute sync functionality with the Shure MXA910 and MXA310 networked array microphones.

Shure Microflex systems are best known in corporate settings and presentations, allowing meeting attendees to hear each other clearly and be singled out as they lead the conversation while being scalable to allow company leaders to add to and enhance the system.

Shure Microflex Wireless Technical Training is offered online here, and it teaches how to properly install a Shure Microflex Wireless System — from installing the access point transceiver, to creating a configuration, troubleshooting, and more.

For more information, visit their website and watch the video with Kevin Smith about collaboration audio above.