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Starin To Distribute Neat’s UC Devices

Published: 2021-08-09

AV distributor Starin has announced a distribution agreement with collaboration device manufacturer Neat for video devices for Microsoft Teams and Zoom.

Neat now joins Starin’s portfolio of unified communications hardware, joining other manufacturers including Logitech, Poly, DTEN, LG and others providing support for videoconferencing solutions.

In addition to distribution in North America via Starin, Neat will also be distributed through Starin’s parent company Midwich Group in the UK, Ireland and other parts of Europe.

Neat’s relationship with Starin comes amid increasing demand for videoconferencing and collaboration solutions brought on by the COVID-19 pandemic and remote work model that continues to evolve and as use of popular collaboration platforms remains high.

Research has shown that many organizations will keep some form of remote work option for employees long after the pandemic has subsided. A May report from Accenture found that 83% of employees want a hybrid work model in which they can work remotely between 25% and 75% of the time.

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In a statement, Starin CEO Bobby Swartz said the company looks to continue bringing UC products to integrators and end users.

“We are relied on by our partners to deliver on this expertise, and I believe that the addition of Neat to the Starin portfolio of solutions is a major benefit to the rapidly growing and changing UC ecosystem,” Swartz said. “This allows us to continue to fulfil our commitment of having the most comprehensive premier UC product categories available under one roof!”

TJ Michie, head of Americas sales for Neat, said in a statement that with Starin’s expertise in the UC space, the company is focused on “delivering exceptional video experiences” for the hybrid workforce of the future.

“We look forward to working closely with them to support customers on the entire journey of selecting and deploying video communications solutions,” Michie said.

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