Projector manufacturer Digital Projection is getting into the direct-view LED video wall business.
In a sponsor video played during NSCA’s Business & Leadership Conference back in March, Digital Projection VP of sales Chuck Collins teased that the longtime projector maker will enter a non-projector product category in 2017.
The video featured Richard Hill, national LED display solutions manager, predicting a “milestone year” for Digital Projection. He described Radiance LED by Digital Projection, a line that focuses “on high resolution pixel pitch displays,” providing dealers with an LED video wall option in “applications where projectors might not always be suitable.”
Speaking subsequently with Commercial Integrator, Hill calls Radiance LED “the next logical step in the evolution of products” that Digital Projection, which is celebrating its 20th year in business, brings to the market.
Digital Projection made the move official two months later in mid-May, announcing products with 1.5mm, 1.9mm and 2.5mm pixel pitch solutions. “We have others on the road map as we expand and those will be the first three,” says Hill.
Modular Design Drives Versatility
According to the company’s announcement, Radiance LED has been engineered with simplicity for critical display applications and flexibility for creative visual arrays — the size, shape and resolution options are virtually limitless due to its modular design. Each Radiance LED chassis offers a native 16:9 aspect ratio, is only 63mm (2.49 inches) in depth and is capable of creating a full HD 1080p display starting at 137 inches (diagonal) and 4K Ultra HD at 275 inches.
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The company adds that Radiance LED walls provide a broad 160-degree viewing angle for maximum visibility, and that they are rated for 24/7 operation and can be configured with power and signal redundancy for mission-critical applications.
Digital Projection engineers have long focused on the LED video wall category, Hill says. “We wanted this initial product launch to be relevant to what the marketplace is asking for and we want it to be competitive in performance and price point. We think we’re competitive in all,” says Hill.
New Category, Same Dealer Support
Hill is enthusiastic about bringing Digital Projection’s service and support approaches to the LED video wall category.
“We’ve already assigned dedicated personnel on both the sales and technical support sides, so we plan to have field engineers onsite on every project,” he notes.
Digital Projection has been a staunch supporter of projection technology, emphasizing its benefits even as low-cost flat panel and video wall alternatives chip away at projection’s market share.
However, Digital Projection has been seeing the same thing that its dealers have been seeing.
“We’re involved with our systems integrators in situations where a projector might not be the right fit for a particular application due to ambient light, challenging throw distances or circumstances where the viewer/presenter needs to be directly in front of the screen,” Hill says. “Our dealer base was asking us if we might come to market with something complementary.”
See Radiance LED at InfoComm 2017
For Hill’s part, he’s been at Digital Projection for 12 years in marketing communication roles and then heading up Southeast sales. On Jan. 1, he stepped into his role leading Digital Projection’s development and entry into the LED market place.
Digital Projection expects to make a big splash with Radiance LED’s formal launch at InfoComm 2017 in Orlando, Fla., this month. The company says product will be shipping in Q2 of this year.
That will “really be the time where everybody gets a chance to see this new product up-close and personal,” Hill says, adding that Digital Projection is also setting up a Radiance LED demo room at its headquarters in Kennesaw, Ga.