Take the collaboration experience for example. Let’s gather some perspective.
From the outside perspective and by just watching the way people behave, people understand what is possible for collaboration.
They FaceTime loved ones, meet new people on social networks and have been using Skype for the better part of a decade. Now if you have a technical support issue with your Kindle you can press “Mayday” and a person pops up on video. The industry jargon for this is “Web RTC” but for the consumer it is just the way things work….
Service is now, technology is easy, and collaboration is ubiquitous.
But our industry is late and often too slow to adapt. We, like many mom and pop industries, move only as fast as we have to and we often get caught in the fold. With great investments in proprietary systems to run presentation rooms we are apprehensive to move on, to do things differently because it isn’t only hard, but it is scary. There is no comfort in that.
Related: What Are You Thinking… Confusing Skinny Jeans with IT Convergence?
Instead, we choose carefully where we seek advice, but maybe not for the best, but rather for reassurance.
We look for the information that supports our notions and our more antiquated ways because the road less traveled has always been scary and with new technology everything moves faster down that road.
What we should be doing, but too many are not, is seeking perspective from the outside. And not from some talking head, but from the queues that surround us in everyday life.
When this industry was built, it was built on delivering the products and services that help people better communicate. From broadcast, to presentation, to video communication, it was always about connecting people.
Today those tools are more entrenched in our everyday lives than ever before and a slowdown of any type is highly unlikely.
So if enlightenment is what you seek, then perspective is where we must start. Our queues don’t need to come from the sources that bring us comfort, but rather from the clear shift that is redefining everything about the way we do the things that we sell.
And not to worry if you feel in the dark as to where things are going. You are not alone, and as one long time hotel slogan read…”We’ll leave the light on.” So go ahead. Open the door to the outside, you may just see more clearly what the future of our industry really looks like.
Explore the important trends that are reinventing the way businesses need to be selling.
