New Seasons Market Improves Employee Communications in Stores

Enplug aids upscale regional supermarket chain in delivering messages in locations across California, Oregon and Washington.

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New Seasons Market Improves Employee Communications in Stores

Upscale regional supermarket chain New Seasons Market is using Enplug to improve employee communications across its network of dozens of stores located in California, Oregon and Washington state.

Prior to working with Enplug, New Seasons relied on its intranet to share visual communication with staff, as well as infrequent, in-person team huddles to share information verbally. The company wanted to be able to share up-to-date news and information more widely.

To address the challenge of keeping their digital signage content fresh and relevant, New Seasons deployed Enplug to centralize and streamline internal communications to its 3,000-plus staff members in 26 locations across the Pacific Northwest and Northern California.

“With two dozen stores spread across three different states, we love how the Enplug platform makes it so easy to flow content to the right place at the right time,” said Gina Fleschner of New Seasons Market.

Inside the New Seasons Market Installation

The New Seasons internal communications team partnered with the company’s construction and IT teams on the installation. Deploying the Enplug platform across the entire network of stores was incredibly quick and straightforward.

The IT team programmed the devices, the construction team installed the displays and media players, and the entire network was up and running almost immediately.

The COVID-19 pandemic made connecting with fellow employees especially challenging, as employees are constantly trying to maintain six feet of distance from each other, and not engage in long conversations.

Related: Smoothie King Moves Into 21st Century With Samsung Digital Displays

To help foster a sense of connection during this challenging time, employees across stores are encouraged to submit pictures of themselves with their pets, new baby announcements, and pictures of dress-up days in the stores.

Sharing this personalized content has given employees a platform to still connect with each other, but from a safe distance.

Standardizing employee communications on the Enplug platform enables New Seasons to control content centrally and ensures display of relevant content with consistent corporate branding across all locations.

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