Burlington, Mass.-based Avid Technology, Inc., announced the expansion of its distribution agreement with Miami-based Adistec Corp. into the U.S. market for audio and video content production technologies. The companies initiated their partnership in 2021 to support business in Latin America. Since then, Avid says it has benefited from Adistec’s ability to accelerate distribution partner logistics, finance and other business processes. This has helped Avid keep on pace with demand for its content creation and management products across television, film, music and education in that region.
Adistec is a value-added distributor of datacenter, networking and security solutions. It specializes in the discrete business and technology requirements that vary widely from country to country. Adistec also complements its product portfolio with cloud services running in several proprietary datacenters. It also provides extensive consulting and educational services. The company adds that many media, IT and networking companies rely on its ability to extend market reach and ensure customer delivery.
Also Read: Avid Names Diversified as First Global Systems Integration Partner
Benefits of Partnership
Avid’s chief revenue officer, Tom Cordiner, speaks on the collaborative partnership. According to him, Avid brought on Adistec to accelerate collaboration with strategic partners and make them more successful in serving local markets. He continues, “Our progress with Adistec in Latin America has been very encouraging and we look forward to extending the benefit of this alliance to Avid’s U.S. partner network and clients.”
Adistec’s president, Fabian Sperman, adds, “We’re pleased to have earned the trust of Avid and its partner network, who have built an unparalleled, loyal customer base. We’re eager to get behind the brand in the U.S. and add their success here.”
Avid and Adistec also co-hosted their first annual LATAM Summit this month. They welcomed sales distribution partners from across regions to explore Avid’s product innovations. This ranges from subscription and cloud-based content-creation tools and platforms to integrated solutions for media storage and management.
Customer-Education Activities
Per a statement, Avid and Adistec have collaborated on customer-education activities. These comprise tutorials and networking events for the professional media community in cities throughout the Americas. This includes Miami, where Adistec runs an Avid NEXIS media storage system in its data center and headquarters.
The event themes thus included immersive audio production with the Pro Tools digital audio workstation, and remote collaboration in video post-production with Avid NEXIS | EDGE.
