It has been a big year for Luke Jordan.
In January, he became the CEO and co-steward of Electro Acoustics, taking the reins of the family business from his father. He has worked in some capacity for Electro Acoustics since July 2011.
Now, he’s bookending his year of incredible personal achievements by winning the 2023 Total Tech Summit social media contest, earning a $250 gift card for his ability to mix insight and humor in 280-character bursts throughout the three-day event last week in Las Vegas.
When he wasn’t serving as a panelist for the Summit’s general session on succession planning — a topic he knows well, thanks to assuming leadership of the Forth Worth, Texas-based integration firm with his brother, Sam — Jordan was busy posting his every move on X, the platform formerly known as Twitter.
That includes posts from when he was sitting in the audience, listening to panel discussions and keynotes; meeting with manufacturers; playing cornhole; whacking golf balls; going out to dinner with friends; and teaching other Summit attendees about the fine art of Texas two-stepping.
Unanimous panel perspective: Adding low voltage to your AV integration business is smart. You’re already in the building, why not do more for the same client? @commintegrator #TotalTech23 pic.twitter.com/ILViQmBzgn
— Luke Jordan (@LukeJordanEAVI) November 15, 2023
Luke Jordan Reflects on Winning the Contest
While Jordan likely had some inkling that he would capture the prize, based on the sheer volume of his #TotalTech23 posts, the award wasn’t just about overwhelming the competition based on numbers. Jordan also shared insights from the sessions he attended and meetings he had with manufacturers at the event, mixing in serious content with silly stuff in a blend that captured his personality perfectly.
“Total Tech Summit was a blast this year,” he said when informed of his award-winning social media performance. “This was my second time to attend, and it has been cemented as a must-attend event. The panels and keynotes were relevant as a small business owner and leader, none more than Kirk MacDowell’s keynote on attrition and customer loyalty.”
Jordan continued, “The rotation of venues also makes the show more fun. Hitting golf balls towards the Strip and playing cornhole with friends from around the world was a blast. I won’t share everything that happened in Vegas, but teaching some Canadians how to two-step at a country bar definitely made the list.”
The #avtweeps community, both in person and on X, “was as strong as always,” Jordan observed, and he added, “Engagement from those who couldn’t make it is a testament to the community.”
“My highlight was my friends across the pond going nuts on X when I started punching signage displays on the show floor! I always enjoy sharing opinions and content within our industry because of how active and passionate we all are,” Jordan concluded.
Total Tech Summit 2024 will be in San Antonio, Texas, from Oct. 30 through Nov. 1, 2024. Apply now to be part of the 2024 event with more than 200 of your peers from the commercial AV and residential AV integration industries, including Luke Jordan!
This article, published by D. Craig MacCormack, first appeared on our sister site, Security Sales and Integration.
