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Genelec Provides Spellbinding Museum Technology at HEX!

Museum technology zones at HEX! witch hunt museum in Denmark are managed with the help of the Smart IP Manager software product.

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Genelec Provides Spellbinding Museum Technology at HEX!

HEX! Museum of Witch Hunt, has recently opened in Ribe, Denmark, complete with a Smart IP loudspeaker/Smart IP Manager solution from Genelec designed and installed by the Moesgaard Museum Exhibition Design Studio.

As Denmark’s oldest town and home to Maren Spliid, the country’s most famous witch, the setting is ideal for a museum that aims to tell the stories of these witches – who they were, why they were so feared, and the myths and superstitions that surrounded them.

In order to create the best possible visitor experience, HEX! turned to the museum technology experts at the famed Moesgaard Museum led by Johan Ahrenfeldt.

Having recently used Genelec’s Smart IP technology with great success on one of his own exhibitions, Ahrenfeldt had no hesitation in recommending it for HEX!

Related: Museums Are Taking Their Collections Online: What Technology Can Do To Help

HEX! Museum of Witch Hunt, has recently opened in Ribe, Denmark, complete with a Smart IP Manager solution from Genelec designed and installed by the Moesgaard Museum Exhibition Design Studio.

As Denmark’s oldest town and home to Maren Spliid, the country’s most famous witch, the setting is ideal for a museum that aims to tell the stories of these witches – who they were, why they were so feared, and the myths and superstitions that surrounded them.

In order to create the best possible visitor experience, HEX! turned to the museum technology experts at the famed Moesgaard Museum led by Johan Ahrenfeldt.

Having recently used Genelec’s Smart IP technology with great success on one of his own exhibitions, Ahrenfeldt had no hesitation in recommending it for HEX!

“Each of the nine rooms is set up as a separate zone,” explains Ahrenfeldt.

“The zones are managed and controlled via the Smart IP Manager software, which has proved both easy and efficient. We’re using QLab software and a Dante-compatible RME Digiface interface to control the 47 discrete channels and feed them to the Dante network. The playback by QLab is triggered by the main show control.

“As the rooms are all adjacent to each other with open doors, the audio separation between the zones is very poor. We needed to turn this obstacle into an opportunity. By considering the overall sound design as a composition of nine separate yet interconnected designs, the result is an auditive experience that both facilitates the mood in each individual room as well as providing a more holistic listening experience throughout the museum as a whole.”

Ahrenfeldt believes that the best audio in this type of visitor attraction is the audio that registers almost subliminally.

“The last thing you want is for the soundtrack to start playing and people’s attention being instantly drawn to the source. Ideally, we don’t want people to even notice that there are loudspeakers in the room at all. Genelec’s Smart IP loudspeakers help us achieve that thanks to the minimal cabling infrastructure which reduces cost and makes for quicker, tidier and more flexible installation.

“Also, Smart IP’s harmonious design enables them to blend into any environment, with the useful ability to dim the on/off LED indicator on the front of the loudspeaker. Sonically, their superb definition and crystalline intelligibility enable us to create audio designs that offer a truly immersive experience and bring the exhibition to life.

“For HEX!, the Smart IP series was an obvious choice that helped us overcome a number of obstacles and deliver a world-class audio experience.”

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