Author Profile

Adam Forziati

Adam Forziati is the web editor of Commercial Integrator.

Have suggestions or something you want to read about? Email Adam at adam.forziati@emeraldexpo.com

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Adam's Latest Blog Posts

IT directors, speak IT, technology decision makers

4 Ways Your Firm Doesn’t ‘Speak IT’ Well Enough and How to Find Fluency

Conversations with technology decision makers, like IT directors, often give AV integrators the shivers. But there’s no need to be so afraid to speak IT.

Pro AV Industry Thanksgiving 2018

Here’s What the Pro AV Industry Says It Is Thankful For This Year

The pro AV industry reflects once again on what makes their hearts filled with warmth and appreciation during Thanksgiving 2018.

tech gifts, Christmas, AV integrator, holiday gift ideas, AV integrators, AV techs, AV installers

Holiday Gift Ideas for the AV Integrator in Your Life: 2018 Edition

The AV integrator you’re shopping for will probably love anything you get them… But why take the chance? Check out our custom list of holiday gift ideas.

Adam's Latest Posts

IT directors, speak IT, technology decision makers

4 Ways Your Firm Doesn’t ‘Speak IT’ Well Enough and How to Find Fluency

Conversations with technology decision makers, like IT directors, often give AV integrators the shivers. But there’s no need to be so afraid to speak IT.

Pro AV Industry Thanksgiving 2018

Here’s What the Pro AV Industry Says It Is Thankful For This Year

The pro AV industry reflects once again on what makes their hearts filled with warmth and appreciation during Thanksgiving 2018.

tech gifts, Christmas, AV integrator, holiday gift ideas, AV integrators, AV techs, AV installers

Holiday Gift Ideas for the AV Integrator in Your Life: 2018 Edition

The AV integrator you’re shopping for will probably love anything you get them… But why take the chance? Check out our custom list of holiday gift ideas.

freelance av technicians, AV jobs, AV Job Finder Facebook group

AV Job Finder Facebook Group Makes Hunting and Hiring Less Formal

Founder of AV Job Finder FB group hopes the page will attract freelance AV technicians looking for — and companies hiring for — AV jobs.

retail technology market, retail trends

4 Retail Technology Trends to Learn and Use in Your AV Business

These four retail technology trends should be cornerstones of your retail AV business if they aren’t already (just ask the next generation of customers).

retail technology, technology fails, retail AV, AV fails

5 Ugly, Unprofessional Retail Technology AV Fails (and What They SHOULD Look Like)

These retail AV fails look pretty underwhelming because they rely too heavily on the technical – and not the experience retail technology can provide.

AV industry, Pro AV news

Pro AV News… If Buzzfeed Wrote the Headlines

What would our website look like if we covered pro AV news and other AV industry trends the way Buzzfeed writes its headlines?

AV sales

Why Your AV Sales Team Shouldn’t Just Sell AV

The impact of B2B customer loyalty should not be underestimated. AVIXA says AV sales teams have got to focus on understanding their clients, not just tech.

AV industry trends

Pro AV Industry Trends in Two Minutes: AVIXA’s Predictions for the Next Few Years

AVIXA predicts the industry will grow to $230 billion by 2023. Here are the AV industry trends it believes will both help and hamper that result.

VR design, AV sales, virtual reality sales, Modus VR

Your AV Sales Could Be Multidimensional with VR Design (And More Profitable, Too)

AV sales should be driven by virtual reality sales: after all, the technology is ideal for helping integrators. Just ask Modus VR.