by Alan C. Brawn | Aug 15, 2019 | Insights, News
A septuagenarian is a person from 70 to 79 years of age. Count me in folks! With more than 7 decades under my belt and nearly 40 years in the commercial AV industry, I don’t claim to have seen it all, but I do claim to have seen a lot. I have lived through the era of...
by Alan C. Brawn | Jul 16, 2019 | News
One thing I think we can all agree upon is that large screen displays seem to dominate these days. This, in itself, isn’t unusual. What I call the “ooh shiny!” will always stand out and capture our attention. Nowhere is this more obvious than in large venue AV...
by Alan C. Brawn | Jun 17, 2019 | Insights, News
In the ever-expanding reach of digital signage, retail- and food-related enterprises dominate in market share. Digital menu boards for restaurants use variations of digital signage communication to enhance the viewing experience, modify viewer behavior, and promote...
by Alan C. Brawn | May 30, 2019 | News
It’s that time of year when all the AV aficionados and practitioners travel to their version of Mecca, aka the Infocomm 2019 show. This year, all eyes turn to the South East and the sun and humidity capital, Orlando Florida. With all the promised glitz and glamour of...
by Alan C. Brawn | May 7, 2019 | Insights, News
The latest teaching exercise that I have been working on relates to what economists call the “commodity trap.” The danger for us in the commercial AV industry is that if everything appears the same… the differentiation then becomes price. I want to detour from the...
