by Alan C. Brawn | Apr 9, 2019 | News
In this age of online purchasing, how commercial integrators source the products that their AV businesses sell is incredibly important. Choosing a value added distributor is a daunting process, but I hope my experience will help. Back in the day, most of us in...
by Alan C. Brawn | Mar 27, 2019 | News
Video walls are everywhere these days – corporate lobbies, university welcome centers, your doctor’s office! It wasn’t like this just a few years ago. One of the keys to video walls’ meteoric rise in demand and popularity is the changing role that video roll...
by Alan C. Brawn | Mar 12, 2019 | Insights, News
An age-old question comes to mind… what are the three most important things in real estate? The well-worn answer from the experts is location, location, location. This type of response directly relates to AV, these days… After interviews with AV manufacturers,...
by Alan C. Brawn | Feb 26, 2019 | News
Yes, when it comes to selling AV services, dealers/integrators/VARs should embrace “conceptual selling.” Allow me to explain. By nature, most of us are creatures of habit. In this case, many in the AV industry (fed by years of historical involvement) sell...
by Alan C. Brawn | Jan 29, 2019 | News
Without fear of contradiction, we can truthfully claim that over the past few years, the digital signage market has become a vehicle for mainstream communication. While retail and advertising applications still dominate, information-based applications for digital...
