by Alan C. Brawn | Mar 27, 2018 | Insights, News
It is time to resurrect a bit of 20th century nostalgia to make a 21st century point about digital signage. In the 1980s AT&T used the catch phrase “it’s time to reach out and touch someone” to illustrate how their phones connected people to people. This clear...
by Alan C. Brawn | Mar 9, 2018 | Insights, News
Marketing — especially pro AV marketing — has truly evolved over the last few years. The leading indicators are a decline in traditional advertising in publications and mass media and the emergence of marketing via the internet, email, and, yes, social...
by Alan C. Brawn | Feb 1, 2018 | News
It is a safe bet that many reading this article want to expand their involvement in providing digital signage solutions or start a digital signage business. The major reason is that the digital signage industry continues to grow at double digits with opportunities...
by Alan C. Brawn | Jan 4, 2018 | Insights, News
When most of us think about evolution, we think in terms of slow change over centuries. When we see change in front of our very eyes, that’s something else. Some might even call it disruption. This is an apt description of what happened in the AV industry over the...
by Alan C. Brawn | Feb 8, 2017 | Insights
In today’s competitive workplace, there are numerous benefits to industry certification programs. Certifications in all industries have taken on a life of their own. We see this in medical, legal, architectural, audio visual and IT certification programs. It has...
