Spotlight on InfoComm 2019


Integrators, Capture Hot Sales Leads with TD’s Active Buyer Program

Commercial Integrator’s integrator and consultant audience can get hot sales leads from sister site, end user-facing TechDecisions’s unique Active Buyer Program.

CI Staff Leave a Comment

When end user facing TechDecisions was launched as a sister site to Commercial Integrator the plan was always to create a complementary, symbiotic relationship between CI’s integrator/consultant readers and TD’s end user solutions-purchasing audience.

It’s perhaps most evident in TD’s Active Buyer Program, which is designed to connect technology purchasers in the process of writing a request for proposal (RFP) with CI’s audience of integration professionals that might have the perfect solution for their needs.

Learn more here.

How Active Buyer Program Works

The editorial staffs of Commercial Integrator and TechDecisions (Tom LeBlanc is editorial director of both) developed a series of resources to help end users at various stages of researching or writing an RFP.

The RFP resources focus on 19 technology categories:
  • Access Control
  • Audio
  • Building
  • Control & Automation
  • Campus Safety
  • Cloud Email
  • Collaboration
  • Communication
  • Cybersecurity
  • Digital Signage
  • Energy Management
  • IT Hardware
  • Interactive Whiteboards
  • Networking
  • Projectors
  • Storage & Backup
  • Videoconferencing
  • Video Surveillance
  • Video Walls
  • VoIP

The resources include, for instance, in-depth articles on what you need to know before you purchase a particular technology solution (e.g. videoconferencing) before you write your RFP. There are also product category-specific RFP templates to help end users articulate exactly what they need for prospective solutions providers.

Many of these RFP resources are written by or in conjunction with members of Commercial Integrator’s integrator and consultant audience.

All About Our Active Buyer Program

As technology purchasing professionals in TD’s audience download a resource our team springs into action:

  • We identify if they’re a quality sales lead for our integrator/consultant partners.
  • We categorize the type of technology they’re interested in purchasing so integrator/consultant partners can be strategically connected with sales leads that make sense for their business.

These sales leads provide integrator/consultant partners with rich information. We ask them about their other areas of interest within these technology topics and provide all of that data to our partners.

These Are Active Buyers

The reason we call it the Active Buyer Program is because, indeed, if an end user is researching how to write an RFP for, e.g., digital signage, they’re most certainly in the process of buying that solution.

We want these active buyers to purchase from the qualified integrators and consultants in Commercial Integrator’s audience. It’s a win-win situation. It’s good for the end user that will benefit from working with a reputable integration firm. And it hopefully helps integrators and consultants keep their project pipelines full.

How to Get Involved

Integrators and consultants interested in learning more about our Active Buyer Program can click here. We’ve tried to provide you with all the information you need to learn more about the program, but you can also reach out directly to CI and TD publisher Ray Lyons.

Start getting active buyer leads now!