As ISE 2018 managing director Mike Blackman predicted, “XR” (augmented reality and virtual reality) solutions are increasingly…solution-like in the pro AV space. This final ISE mini-episode of new pro AV podcast, AV+, highlights the show floor on Day 3 of Integrated Systems Europe.
Adam Forziati, web editor for Commercial Integrator, reports from Integrated Systems Europe 2018 in Amsterdam.
Listen to this mini episode of AV+, recorded fresh from the show floor at Integrated Systems Europe 2018:
Why (and Where) AR & VR Have a Place in AV
The thing about augmented reality (AR) and virtual reality (VR) when it comes to AV integration is that we tend not to be clear about exactly how it fits. Sure, there’s excitement around the hot-button topics. There is even a genuine feeling that it does have a place in AV.
During ISE 2018, Dan Gordon, solutions architect for Holovis International, laid out some ways in which he sees AR and VR intersecting with AV.
For one thing, AR and VR aren’t likely ever to be off-the-shelf. They’re likely to be integrated solutions customized for customers’ needs.
In CI and NSCA’s 2018 Business Outlook webcast (archived here), NSCA executive director Chuck Wilson speculated that the manufacturing sector may provide escalating opportunities for integrators in coming years. That environment, Gordon says, is ripe for AR and VR because it’s often difficult to physically handle whatever item is being worked on.
As integrators increasingly provide customers with metrics and analytics, Gordon says AR and VR will help by providing better understanding of data produced by digital objects.
Holovis, he adds, is not pushing VR for the sake of VR. It work swith clients to make the most appropriate solution for them.
Other ISE 2018: Day 3 floor highlights…
- Shure’s P300 conferencing processor DSP mic for meeting rooms with Dante, 8 channels of noise reduction, and other processing capabilities
- Aurora’s line of AV over IP solutions, featuring the only 10 gig wallplate (according to Aurora) with Dante — including a little calling out of competitors
- Crestron’s Magic WhiteBoard — yes, you read that correctly, WHITEBOARD — that mirrors on a display in real time
- Easy-to-install (we’re talking seconds, here) universal rack covers from Chief
- Absen Cobalt, a chip-on-board LCD display system for fixed installs in need of 4K
- AVI-SPL’s all-in-one management platform, Symphony
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