It is not hard to satisfy customers when they are telling you how you can do so. The key is to listen and understand what your customers are communicating rather than to push your ideas or offerings that may not have value or benefits to the customer.
Get Social: Put Your Effective Communication to Work for You
A good example of the value of effective communication in marketing is demonstrated through social media strategy.
Effective social media involves participating in conversation. Listening to what is being discussed, asked, or shared and engaging with colleagues, friends, community members, and customers leads to knowing how, when and where to contribute to the conversation in ways that promote your value. The ability to add to a conversation, to help address needs, to share ideas, and to show support is far more important and effective than blindly pushing out your own messages.
Through frequent, effective, consistent communication, relationships are built, difficulties can be easily remedied or avoided, misunderstandings are less prevalent, and the level of engagement is increased due to the feeling of belonging and the understanding that everyone’s voice matters.
Effective communication is the glue that binds a team and promotes an effective culture. Effective communication enhances engagement and customer experience. It can be a difference maker in the success of a company. And it can’t be ignored.
