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AV+ Podcast: Jeff Singer on Solutions-Driven Marketing, Intentionality in Business

Episode #175
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On this Episode of AV+

On this episode of the Commercial Integrator AV+ podcast, Dan Ferrisi, host and editor-in-chief, chats with Jeff Singer, a 20-year industry veteran who possesses vast knowledge of marketing. The duo discusses how marketing has moved away from being product-focused and spec-driven (push) to being more solutions-driven (pull). They also touch on how intentional AV businesses have become in everything that they do.

Top Stories of the Week:

Here’s what’s happening around Commercial Integrator this week:

  • Collaboration 2.0: Where are we Know? Join us on Wednesday, August 3 at 11 am EST for a discussion on common hybrid work collaboration needs for the workplace and in schools. Presented by AVI-SPL.
  • CI’s integration award winners reflect a mix of wow-worthy experiential excitement and practical, business-enhancing technical functionality. See the list of 2022 Integration Award Winners.
  • The 2022 Buyers’ Guide Category Index sorts providers by product and service types while the A-Z Vendor list provides contact information for each of these companies. Download a copy today!

The Commercial Integrator Podcast

The term “pro AV” doesn’t do justice to the whole integration crowd, so we at Commercial Integrator wanted to create a pro AV podcast that speaks to all the areas (and there are many!) under the umbrella of commercial technology integration.

The host, Commercial Integrator editor-in-chief Dan Ferrisi, is looking forward to providing listeners with an entertaining, informative forum for all topics affecting the commercial AV industry.

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AvPlusPod Jeff Singer on solutions oriented marketing
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AV+ Podcast: CTI on Its Acquisition of Vistacom

CTI acquiring Vistacom — news that broke Feb. 13 — is arguably the biggest pro AV merger and acquisition news in months. That's why Commercial Integrator brought together John Laughlin, CEO and president of CTI, as well as Angela Nolan, formerly the CEO of Vistacom, to give AV+ the inside scoop. Here, they touch on how the deal came together and, more importantly, why each company chose the other. In this candid discussion, Laughlin and Nolan go into detail on the timeline for the acquisition, why this was the right time for Vistacom to become part of a larger organization, how the move affects existing Vistacom team members, what it means for the future of the command-and-control segment, and how existing Vistacom customers will benefit from leveraging CTI's infrastructure.

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