by D. Craig MacCormack | Nov 12, 2018 | Video
The early returns for CI’s 2019 State of the Industry are pretty dismal when it comes to managed services, with more than one-quarter of respondents saying they don’t earn any recurring revenue and almost 60 percent saying they bring in less than 5 percent of their...
by D. Craig MacCormack | Nov 8, 2018 | Insights, News
I travel here and there in my role to AV industry events, but certainly nowhere near as often as those who work in sales and business development. I saw my dad spend two out of every three weeks on the road when I was a kid and that life never interested me, although...
by D. Craig MacCormack | Nov 8, 2018 | News
Stop worrying so much about always being better than your AV business competitors. It’s much more important, says author and entrepreneur Mike Michalowicz, to be different. “Better is not better,” he told AVIXA AV Executive Conference attendees in his closing keynote...
by D. Craig MacCormack | Nov 7, 2018 | News
Here are a few numbers for you: most AV customers looking to make business-related purchases today are almost 60 percent between due diligence and their purchase decisions before they engage a salesperson and more than half of what drives customer loyalty is related...
by D. Craig MacCormack | Nov 1, 2018 | Insights, News
If you’ve read about the unique approach to business ET Group has taken for the past couple of years, chances are you’ve wondered—and possibly asked someone else—why it would do things that way. Why would CEO Dirk Propfe transform his company to allow any employee to...
