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On This Episode of AV+
On this episode of the Commercial Integrator AV+ podcast, Dan Ferrisi, host and editor-in-chief, chats with Alan Brawn, principal of Brawn Consulting and CI’s own monthly AV Brains & Brawn contributor. With 70% of the purchasing decision being made before a salesperson ever becomes involved, the role of sales is changing. What’s more, the related field of marketing has become just as important as the “speeds and feeds” of the product itself.
Here, the duo discusses the following:
- the ideal customer profile (4:42)
- the difference between sales and marketing (8:14)
- methodologies that marketing professionals and salespeople in the commercial AV industry should be implementing (13:54)
- and much more!
Watch or listen to the discussion in full below.
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Here’s what’s happening around Commercial Integrator this week
The Commercial Integrator Podcast
The term “pro AV” doesn’t do justice to the whole integration crowd, so we at Commercial Integrator wanted to create a pro AV podcast that speaks to all the areas (and there are many!) under the umbrella of commercial technology integration.
The host, Commercial Integrator editor-in-chief Dan Ferrisi, is looking forward to providing listeners with an entertaining, informative forum for all topics affecting the commercial AV industry.
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