The Titans took a 34,13 thrashing at the hands of the New England Patriots, but Tennessee still boasted a a game highlight with the regular season debut of its 157x54-foot video walls in each end zone.

Tennessee Titans owners believe their new setup, installed summer of 2012 by ANC Sports, is at least as impressive—if not even more so—than the record-setting scoreboard at Cowboys Stadium.

The new video boards - one in each end zone - stand 157 feet wide and 54 feet high, just under the Cowboys’ boards that measure 160 feet wide by 72 high. Each display will feature 8,478 square feet of LED signage, becoming the largest end zone video screens in the world. The boards feature ANC’s VisionSOFT operating system, which translates to uncompressed content.

The video boards feature 16-millimeter surface mount pixel display to offer the sharpest display possible close to a 1080p picture. The technology has been available for about five years and used at indoor arenas and stadiums and only now is being introduced to outdoor stadiums. They are the first 16mm SMD LED displays in the NFL and provide Titans fans with pure pixel-to-pixel high-definition visuals.

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The Titans will be using all the video ribbons and video boards to provide the in-game statistics and current updates on other NFL games. ANC has a 10-year contract to manage the content and displays for the Titans to maximize 24,000-plus square feet of LED technology.

Video via WZTV Fox17 Nashville

Revolutionary’ Video

“They were looking for something a little different, the next generation in game presentation,” says Chris Mascatello, executive VP of technology sales and services at ANC Sports.

“If we ever see 4K display at a sports stadium, I can’t think of a better project to show clients how to do that. This is not just a vanilla, connect-the-dots game presentation. It’s one of those revolutionary jobs.”

The 1,300 linear feet of ANC’s 20mm LED fascia signage measures more than five feet tall. Approximately 680’ of digital signage will travel down each sideline in between the two suite levels at LP Field, displaying game day stats, fantasy football information, team animations and sponsor acknowledgements.

In addition to displaying uncompressed video content, ANC’s VisionSOFT operating system will enable unprecedented synchronization of all the technologies at LP Field, including featuring one video and sound theme throughout the stadium or segmenting into various parts to display stats, live video, player images and advertising content.

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D. Craig MacCormack

Craig MacCormack is a veteran journalist with more than 15 years experience covering local and national news and sports as well as architecture and engineering. He joined Commercial Integrator in January 2011. Follow him on Twitter: @CraigMacCormack.

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