by Tom LeBlanc | May 14, 2015 | News
Sure, “Mad Men” is a well-written, often-brilliantly acted show with uncommon character development. It’s worthy of its critical acclaim (Rolling Stone struggles to “say goodbye” to the program) and four “Outstanding Drama...
by Tom LeBlanc | May 14, 2015 | News
Marketing is easy, right? You look at the hard work that others in your organization do to create a product, write something snappy about it and put it in front of the target audience.Here’s where it gets complicated: What if your organization doesn’t make...
by Tom LeBlanc | May 13, 2015 | News
The story of Beacon Communication begins not when Michael Hester founded it in 1998 or when he became NSCA president in 2014, but when he was a roadie touring with The Who in the late 1960s.In 1966 an impressionable Hester, who wouldn’t graduate high school...
by Tom LeBlanc | May 13, 2015 | Insights
Maybe it’s because I recently turned 40. I find myself looking backward in my career, whereas before I only looked forward.What have I accomplished? Am I setting a good example for my son? What would my dad, who climbed telephone poles for a living, say about...
by Tom LeBlanc | May 7, 2015 | News
In large venues, the operative word for integrators is “large.” It’s a market in which you go large with system design or go home. A professional football team isn’t likely to grab headlines with its new “moderately sized”...
