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Find Your Integration Firm’s True Purpose

Find Your Integration Firm’s True Purpose

What’s the reason for the existence of your commercial installation company?Is it to make money? Is it to please your customers? Is it to support your employees? All of the above?You need to have one, according to famed advertising executive Roy Spence, who...
17 Employee Management Dos & Don’ts for Integrators

17 Employee Management Dos & Don’ts for Integrators

Whenever a group of integrators gets together for a brainstorming session, good advice is sure to flow.That’s exactly what happened at the CEDIA Expo 2014 during the “Work Smarter, Not Harder” panel discussion led by industry consultant Leslie Shiner...
Submit Your AV-Themed Holiday Jingle

Submit Your AV-Themed Holiday Jingle

‘Tis the season for custom installers to break the shell of their hardened exteriors and let out their inner Bing Crosby or Johnny Mathis as part of the Peerless-AV‘s Holiday AV Jingle Contest.The Aurora, Ill.-based manufacturer of mounts, outdoor TVs and...
How Feasible is a Goal of 50% RMR?

How Feasible is a Goal of 50% RMR?

What if a custom installation company didn’t do any installations? Impossible, right? Not for some security companies apparently during the recession.At the recent ISC East event in New York City, Jorge Hevia, national marketing and sales manager for Napco...
B2B Marketing Exchange
B2B Marketing Exchange East