Jetbuilt, global provider of AV project sales and management software, announced a partnership with industry veterans, Sean Wargo and Lee Dodson of Apogee Insight, to advance its market intelligence initiatives and deliver insights to the professional AV industry.
According to the statement, the partnership combines Jetbuilt’s ecosystem with Wargo and Dodson’s decades of experience in research, analytics and market strategy. Together, the team aim to develop a comprehensive data initiative designed to help industry professionals identify emerging trends, evaluate market potential and make more informed business decisions.
How Jetbuilt and Apogee Insight Will Advance Market Intelligence Initiatives
“Sean and Lee bring an unmatched understanding of the science and the strategy behind market data,” says Paul Dexter, chief executive officer and founder of Jetbuilt. “By collaborating with them, we can unlock the full value of the information that already exists within our platform and turn it into practical insights that our Jetbuilt users can leverage to plan more effectively.”
Every day, Jetbuilt says it processes thousands of project entries that represent purchasing patterns, product selections and application trends across the industry. By applying advanced analytics to this real-world data, Jetbuilt states that its new initiative will reveal how technologies are being specified, which markets are growing and where demand is shifting across verticals such as education, corporate, government and entertainment.
Ensuring Accuracy and Timely Representation of Data
Unlike traditional industry reports, which rely heavily on surveys or limited sampling, Jetbuilt’s dataset reflects verified project activity from professionals actively designing and delivering audiovisual systems, says the company. Jetbuilt adds that its direct connection to the market makes the data more accurate, current and representative of actual industry movement.
“Our goal is to make this a living view of the audiovisual market and evolve as the industry does,” remarks Wargo, co-founder of Apogee Insight, a data analytics and insight firm formed by Wargo and Dodson. “By drawing from real project behavior rather than self-reported input, we can reveal what’s really happening on the ground. That’s powerful information for every segment of the channel.”
Per the statement, the collaboration will extend beyond reporting statistics to interpreting the meaning behind those numbers. By combining Wargo’s background in data science and market methodology with Dodson’s operational experience as a manufacturer and marketing executive, Jetbuilt says that the initiative will translate complex analytics into meaningful narratives.
Establishing Meaningful Narratives
“Manufacturers and integrators alike have long needed a clearer way to connect what’s happening in the field with broader market conditions,” says Dodson, co-founder of Apogee Insight. “This initiative helps bridge that gap. We’ll not only present data, but provide context that helps companies understand the ‘why’ behind the numbers.”
“Understanding product trends shouldn’t be limited to large corporations,” Dexter adds. “Whether you’re a regional integrator, end user or a global manufacturer, knowing how specific items or categories are trending, and why they are trending, can shape how you design, price and deliver projects. Our collaboration with Sean and Lee will make that level of insight accessible to everyone in the industry.”
Jetbuilt and Apogee Insight To Focus on Data Across All Levels
In summation, Jetbuilt and Apogee Insight reveal that they will explore ways to integrate intelligence across levels, connecting Jetbuilt’s product-level insights with Apogee’s industry-wide trends.
Over time, Apogee Insight says it aims to incorporate additional data sources to provide the most comprehensive view of market dynamics possible. The collaboration will serve the greater industry by aligning market dynamics with actionable intelligence, providing end users and integrators with real-time product trends during project design, while equipping vendors with a clearer understanding of why and how their products are being specified.
According to the company, the data will also enable companies to validate internal performance against industry benchmarks and anticipate future demand with greater accuracy.
