Midwich, the AV experts and solution provider in the U.S., will make its official debut as a unified brand at InfoComm 2025. Earlier this year, Starin, The Farm AV, and Toolfarm announced the transition to one brand. This is the first year the company will exhibit as Midwich to showcase a broader, more connected offering across the AV channel.
Exhibiting at the Midwich Group Booth #4343, Midwich will highlight its expanded solutions portfolio, professional services, and newly announced vendor partnerships, positioning the company as a single-source partner for AV and UC integrators and dealers across vertical markets.
New Vendor Partnerships and UC Leadership
Following recent partnership announcements with Q-SYS, Powersoft, and Sennheiser, Midwich continues to grow its Broadcast, Integrated Audio and UC portfolios in the U.S. market. These additions reinforce Midwich’s commitment to delivering end-to-end solutions backed by deep expertise and support infrastructure.
Midwich is proud to feature Barco ClickShare, Logitech and Neat, offering customers access to trusted, scalable conferencing and collaboration technologies.
Introducing Midwich Plus: Professional Services, Elevated
InfoComm 2025 will also provide attendees the opportunity to engage with the Midwich Plus team in-person — the company’s dedicated professional services team. Plus is designed to help integrators scale their operations, deliver consistently successful deployments, and exceed their client expectations.
Midwich Plus includes:
- Project+ – Comprehensive project support, from design to documentation
- Deploy+ – Onsite or remote commissioning and optimization
- Code+ – Bespoke DSP and control system programming
- Protect+ – 24/5 technical support, extended warranties, and advanced replacement
Whether tackling a complex AV-over-IP rollout or scaling up with pre- and post-sale support, Midwich Plus helps integrators grow.
Where to Connect with Midwich at InfoComm
Midwich invites attendees to visit booth #4343 to meet with local and global team members and learn how the company is redefining what it means to be a true solutions partner.
Additional InfoComm events include:
- VIP Party – Wednesday, June 11
Location: Howl at the Moon Orlando
Sponsored by Barco ClickShare, Logitech, Neat and more!
(Contact Midwich for details) - Happy Hour with Midwich and AVer – Thursday, June 12, 3:30 PM
Midwich Group Booth #4343 - Happy Hour with Midwich and Barco – Thursday, June 12, 3:30 PM
Barco Booth #2829
Follow along with Commercial Integrator as we compile the latest news for InfoComm 2025. Check out (or bookmark) our InfoComm 2025 hub page today!
